Area Manager
Bangkok, Thailand
- Reference number: 257451
- Location: Bangkok, Thailand
- Date posted: 21/10/2026
- Employment type: Full-time
- Professional field: Retail
- Type of contract: Permanent
- Retail Transversal
Area Retail Manager - L'Oréal
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
You drive retail excellence and commercial performance across assigned counters and boutiques. You bridge head-office strategy with front-line execution, coaching counter teams and collaborating closely with department store partners.
• Steer retail sales performance across multiple doors, setting clear targets and tracking daily sell-out KPIs to deliver sustainable commercial growth.
• Coach, mentor, and upskill a team of Beauty Advisors and Counter Managers, cultivating elevated client experiences and high service standards.
• Partner with department store managers and retail operations to secure optimal space, visual merchandising compliance, and high-impact launch animations.
• Analyse counter traffic, conversion rates, and stock levels to optimise product availability and streamline inventory replenishment.
• Navigate high-traffic retail cycles, campaign launches, and regular field visits across Bangkok, troubleshooting operational roadblocks directly on the retail floor.
We Are Looking For
You bring commercial acumen, authentic leadership on the retail floor, and a collaborative approach to solving daily store challenges. You bring:
• Retail & Commercial Acumen: Proven track record of steering sell-out performance, tracking commercial KPIs, and driving counter productivity in selective retail or luxury environments.
• Team Leadership & People Development: Ability to motivate, coach, and elevate field teams, fostering high engagement and accountability among frontline beauty advisors.
• Stakeholder Management: Strong interpersonal capability to build constructive relationships with retail partners, floor managers, and cross-functional brand teams.
• Operational Excellence: Skilled at managing inventory planning, visual merchandising execution, and retail animation timelines with high precision.
• Language Proficiency: Professional working proficiency in English alongside fluent Thai to communicate smoothly across local retail teams and regional stakeholders.
What's In It For You
• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
At L'Oréal, we lead the beauty industry with iconic global brands across luxury, mass market, professional salon, and dermatological beauty. Our teams in Thailand cultivate an entrepreneurial culture where local market insights meet global innovation, empowering you to shape the future of beauty.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.Ready to apply? careers.loreal.com is the official trusted website.
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What’s different
about working at L'Oréal?
People often expect a global company of our size to run on rigid rules and strict playbooks. We don’t. What makes L’Oréal different is our entrepreneurial mindset. Whether you work in tech, finance, supply chain, or marketing, you aren’t here just to follow instructions. You are here to take ownership and shape your own projects from day one.
The pace is fast, and the learning curve is steep. But in return, you get the trust to try new things and the support to make a real impact. If you want a role where your voice actually shapes the work and the chance to work in over 40 worldwide brands, this is where you do it.
You’d be a great fit. We’d love to see you apply.
You can apply to a maximum of three jobs within a rolling 30-day window. Please choose carefully.
See all jobsYou might want to see this next