Natalia – Corporate Communications at L'Oréal Luxe | Join the Refill Movement

Introduction:
Natalia, Corporate Communications lead at L'Oréal Luxe, stands in a modern workspace framed by vibrant graphics of eco-refills and luxury beauty products across brands like Prada, Lancôme, and YSL. She explains the strategic vision behind "Join the Refill Movement," a global initiative designed to transform product refilling into a natural, everyday beauty ritual. She shares how the Group’s entrepreneurial culture empowers teams to turn sustainability trends into industry-wide standards.

[Visual: A 4-way split-screen demonstrating hands refilling luxury beauty products: a slim gold refillable lipstick tube, an Acqua Di Giò fragrance bottle, a Lancôme Absolue face cream golden jar, and a Prada Paradoxe triangular perfume bottle.]
[Visual / On-screen text: Refill:]
[Upbeat, stylish electronic pop music begins]
Natalia (Corporate Comms, L'Oréal Luxe): Refill.

[Visual: Emma Watson seated inside a pale green cubic set, smiling and refilling a triangular Prada Paradoxe fragrance bottle with a refill pouch.]
[Visual / On-screen text: this is the coolest new trend in beauty]
Natalia: This is the coolest new trend in beauty.

[Visual: Natalia appears on camera wearing a crisp white blouse and emerald green skirt, gesturing with enthusiasm against a background featuring Kiehl's and Elvive refill packaging.]
[Visual / On-screen text: NATALIA 🇦🇷 🇫🇷 – CORPORATE COMS – L'ORÉAL LUXE]
Natalia: Our challenge: turning this trend into the new beauty norm. And this is precisely what we did with our latest campaign:

[Visual: Natalia pointing towards camera, as dynamic neon-style typography appears beside a refilled Yves Saint Laurent fragrance bottle.]
[Visual / On-screen text: Join the Refill Movement]
Natalia: Join the Refill Movement.

[Visual: Natalia talking in a studio setting with animated backgrounds showing consumers testing refillable beauty products, educational pamphlets on hair repair routines, and eco-refill pouches dispensing shampoo.]
[Visual / On-screen text: [Os benefícios das linhas] / [Como recarregar seu shampoo]]
Natalia: "Join the Refill Movement" is here to move the lines, inviting everyone to embrace this new refill gesture.

[Visual: Montage of activations: a behind-the-scenes TikTok live studio setup for L'Oréal Super Brand Day, a 3D street billboard for Elvital shampoo refill pouches, an influencer unboxing a branded "Join the Refill Movement" gift set, and an executive presenting refill products across Lancôme, Armani, Kérastase, Yves Saint Laurent, and Kiehl's in front of a L'Oréal For The Future backdrop.]
[Visual / On-screen text: REFILL YOUR SHAMPOO – ELVITAL COLOR VIVE]
[Visual / On-screen text: L'ORÉAL FOR THE FUTURE]
Natalia: Social media, advertising, UGC, retail activations around the simple call to action:

[Visual: Close-up of a consumer refilling a shampoo bottle, followed by hands holding up a refilled Yves Saint Laurent fragrance.]
[Visual / On-screen text: YSL THE REFILL LA RECHARGE – Join the Refill Movement]
Natalia: Join the Refill Movement.

[Visual: Natalia back on screen against a backdrop highlighting iconic refillable products from Lancôme, Kérastase, and Valentino.]
Natalia: What I truly love about L'Oréal culture is that it gives me the opportunity to be entrepreneurial, to be creative, and to live different professional lives.

[Visual: Natalia smiling warmly in a bright, modern office space.]
Natalia: Ready to join?

[Visual: Close-up of hands raising refillable luxury perfume bottles with dramatic lighting.]
[Visual / On-screen text: Apply on career.loreal.com]
Natalia: Apply on careers.loreal.com.

[Music swells to a finish]
[Visual / On-screen text: L'ORÉAL GROUPE – CREATE THE BEAUTY THAT MOVES THE WORLD]