Mimmi – Brand Communications & Engagement | Beauty-Hacking the Prada SS 24 Fashion Show

Introduction:
Mimmi, Brand Communications & Engagement specialist, walks through a sleek office corridor before sitting in a design library surrounded by art and fashion volumes. She reveals how her team integrated Prada Beauty's makeup and skincare launch directly into the Prada Spring/Summer 2024 runway show in Milan, a first for the division. She reflects on her career journey and celebrates a dynamic work culture defined by constant evolution and creative reinvention.



[Visual / On-screen text: L'ORÉAL GROUPE]
[Visual: Mimmi walks down a bright, sleek modern office corridor towards the camera, smiling with confidence.]
[Upbeat, rhythmic electronic lounge background music begins]
Mimmi (Brand Communications & Engagement): Let me tell you how beauty hacked the Prada SS 24 fashion show.

[Visual: Mimmi seated in front of a wooden library wall filled with colorful art and design books.]
[Visual / On-screen text: Mimmi – Brand Communications & Engagement]
Mimmi: It was something that no other brand in the division had ever done before.

[Visual: Social media feed grid displaying influencer invitations, backstage dressing rooms, Prada Augmented Skin face cream, lipstick applications, and luxury handbag unboxings.]
[Visual / On-screen text: PRADA SS24 SHOW INVITATION / PRADA AUGMENTED SKIN THE CREAM]
Mimmi: And it was the, you know, the first fashion show that we as a brand attended as well, because it was at the moment when we launched makeup and skincare for Prada Beauty.

[Visual: Close-up of Mimmi talking with excitement and expressiveness.]
Mimmi: So I felt excited, and happy, and proud.

[Visual: Mid-shot of Mimmi gesturing as she reflects on her career path.]
Mimmi: And my very first internship in my life was at, uh, L'Oréal. I discovered product development in, uh, in premium luxury, um, in accessories. And then I was in London, and I worked in competition, mostly, uh, in marketing, operational marketing roles, and also a little bit of sales.

[Visual: Mimmi speaking with genuine conviction.]
Mimmi: Corporate Affairs & Engagement to me is the most fun part of any business. You know, if we look at ten years ago, um, the jobs that exist today didn't exist.

[Visual: Close-up of Mimmi concluding thoughtfully.]
Mimmi: To me, what makes it unique is that it's a team that is in constant change.

[Music swells warmly and resolves on a confident beat]
[Visual / On-screen text: JOIN US AT L'ORÉAL GROUPE – CAREERS.LOREAL.COM]
[Visual / On-screen text: L'ORÉAL GROUPE | CREATE THE BEAUTY THAT MOVES THE WORLD]