Loïc – Brand Cause & Engagement at L'Oréal Paris | Stand Up Campaign

Introduction:
In this video, Loïc, Brand Cause Manager at L’Oréal Paris, speaks directly to the camera against dynamic cutaways of international anti-harassment billboards and metro activations across global cities. He highlights how the worldwide “Stand Up Against Street Harassment” campaign addresses victim-blaming and empowers communities through public training. The video illustrates L'Oréal’s commitment to driving meaningful societal change and invites candidates to join the team.



[Dynamic, inspiring background music starts]

[Visual / On-screen text: DON'T BLAME YOUR LIPSTICK.]
[Visual: A woman applying red lipstick in a mirror.]
Loïc (Brand Cause & Engagement, L'Oréal Paris, L'Oréal Groupe): Don't blame your lipstick,

[Visual / On-screen text: DON'T BLAME YOUR DRESS.]
[Visual: A woman in a black dress walking confidently in the subway.]
Loïc: your dress,

[Visual / On-screen text: DON'T BLAME YOUR SHOES.]
[Visual: Close-up of a woman's feet walking down the street in red high heels.]
Loïc: your shoes.

[Visual / On-screen text: STREET HARASSMENT IS NEVER YOUR FAULT.]
Loïc: Street harassment is never your fault.

[Visual: Loïc appears on camera wearing a white T-shirt against a changing montage of the campaign visuals.]
[Visual / On-screen text: LOÏC 🇫🇷 – BRAND CAUSE & ENGAGEMENT – L'ORÉAL PARIS, L'ORÉAL GROUPE]
Loïc: This is the latest campaign I led as Brand Cause Manager at L'Oréal Paris. And here is what fuels me every day:

[Visual: Models walking through a public space wearing long coats stenciled with protest messages against street harassment; passersby filming on their smartphones.]
Loïc: a creative response to a global and societal issue to drive concrete impact.

[Visual: Loïc in front of campaign billboards located in metro and train stations across major international cities.]
[Visual / On-screen text: NO CULPES A TU VESTIDO / NO CULPES A TUS TACONES / EL ACOSO CALLEJERO NUNCA ES TU CULPA – STAND UP CONTRA EL ACOSO CALLEJERO – L'ORÉAL PARIS]
Loïc: The day I saw my campaign in the subway, going to work, I felt truly moved,

[Visual: Billboards in Paris metro, trams in Lisbon, and digital billboards in Paris, New York Times Square, and Buenos Aires.]
[Visual / On-screen text: VOS TALONS N'Y SONT POUR RIEN / VOTRE MASCARA N'Y EST POUR RIEN – LE HARCÈLEMENT DE RUE N'EST JAMAIS DE VOTRE FAUTE – STAND UP L'ORÉAL PARIS]
[Visual / On-screen text: PARIS | NEW YORK | BUENOS AIRES]
Loïc: because I knew it could be a wake-up call, just as it was in the 47 countries where it was launched.

[Visual: Loïc speaking to camera.]
Loïc: This campaign is based on two key insights:

[Visual / On-screen text: #1 issue faced by women]
[Visual: Re-enactment of a woman feeling uneasy while on the phone in a train station.]
Loïc: Street harassment is the number one issue faced by women in the world.

[Visual / On-screen text: 1/2 believe women are blamed]
[Visual: Re-enactment of a woman being confronted at a pedestrian crosswalk at night.]
Loïc: And one in two people believe that women are sometimes to be blamed for being harassed.

[Visual: Loïc speaking to camera.]
Loïc: With the “Stand Up Against Street Harassment” program,

[Visual: Screenshots of the Stand Up training website showing the 5D's methodology; footage of packed lecture halls, university auditoriums, and community outdoor events.]
[Visual / On-screen text: STAND UP Against street harassment by L'Oréal Paris – Take the training]
[Visual / On-screen text: Introducing Right To Be's 5D's methodology]
Loïc: we provide a methodology to teach people how to safely intervene when facing street harassment situations.

[Visual / On-screen text: 30 NGOs]
[Visual: Split-screen of L'Oréal Paris ambassadors including Viola Davis, Andie MacDowell, Elle Fanning, and Camila Cabello saying "Join the movement. Stand Up."]
Loïc: In five years, alongside 30 NGOs and powerful ambassadors,

[Visual / On-screen text: more than 4 million people]
[Visual: Multiple creators showing the 5D's gesture with a letter 'D' drawn on their palms.]
Loïc: we have trained more than 4 million people.

[Audio: Humorous bleep censor sound effect]
[Visual / On-screen text: I am ******* proud]
Loïc: I am ******* proud of this great achievement!

[Visual: Loïc smiling directly to the camera.]
Loïc: You can also become an activator for positive change.

[Visual: Close-ups of women wearing lipstick, looking confident and empowered.]
[Visual / On-screen text: Apply now on career.loreal.com]
Loïc: Apply now on career.loreal.com.

[Music swells to a crescendo and ends]
[Visual / On-screen text: L'ORÉAL GROUPE – CREATE THE BEAUTY THAT MOVES THE WORLD]