- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue) - Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new...

* Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship. * Collect and analyze consumer and market insights and competition strategies to make recommendations to management * Implement new launches, maintain...