Job Mission

As the Corporate Reputation & Sustainability Manager, you will be the architect of L’Oréal Vietnam’s corporate narrative. Your mission is to safeguard our reputation, amplify our corporate brand equity, and ensure we remain the most trusted and future-ready beauty leader in the market. You will bridge the gap between corporate branding, brand PR, and employer branding, ensuring a unified and consistent voice that drives both social impact and business growth.

Main Responsibilities & Deliverables

1. Strategic Reputation Management & Thought Leadership

• Unified Narrative: Establish L’Oréal Vietnam as the undisputed leader in beauty, innovation, and sustainability through synchronized messaging across media, social, and internal channels.
• Executive Visibility: Drive Tier-1 media coverage (70% target) and elevate the CEO’s profile as an industry thought leader.
• Tracking & Insights: Maintain a Trust Index >80% (IPSOS) and manage a reputation dashboard that links communication KPIs directly to business impact.

2. Purpose-Led Impact: "Beauty For A Better Life" (BFBL)

• Program Leadership: Drive the flagship BFBL program to build deep emotional connections and measurable social impact.
• Scaling Impact: Lead the roadmap to reach 10,000+ beneficiaries in 2026 and 30,000 by 2030, contributing significantly to the SAPMENA zone targets.
• Strategic Partnerships: Strengthen relationships with NGOs and local authorities to enhance the credibility of our "L’Oréal for the Future" commitments.

3. Digital Excellence & Share of Voice (SOV)

• Social Presence: Manage "always-on" corporate content and social listening to increase engagement and positive sentiment.
• Earned Media Value: Achieve Top 10 SOV in the beauty industry with an annual Earned Media Value (EMV) target of >1 million euros.
• Crisis Readiness: Monitor social ecosystems to proactively manage reputational risks and online amplification of crises.

4. Brand PR & Employer Brand Synergy

• Brand Support: Partner with Brand Teams to transform product launches into cultural PR movements, integrating cause-driven storytelling to maximize earned value.
• Internal Pride: Build a compelling internal narrative that fosters employee engagement and reinforces L’Oréal as a top-tier employer of choice.

Work Relationships

• Internal: Leadership Team (Country Management Committee), Brand Teams, Digital & E-commerce, and HR.
• External: Tier-1 Media, KOLs/Influencers, NGOs, and Government Authorities.

Requirements & Qualifications

• Experience: Minimum 3+ years of professional experience in Corporate Communications, PR, or Sustainability/CSR management.
• Strategic Mindset: Proven ability to shift from a "PR mindset" to a "Growth mindset," understanding how reputation directly fuels sales and brand equity.
• Expert Storytelling: High proficiency in crafting compelling narratives for multi-stakeholder audiences and executive communications.
• Digital Savvy: Deep understanding of social media ecosystems, influencer integration, and social listening tools.
• Sustainability Literacy: Solid understanding of ESG principles and the ability to translate environmental/social commitments into credible stories while avoiding "greenwashing" risks.
• Leadership: Experience managing direct reports and leading large-scale social impact programs (>1,000 beneficiaries).
• Education: University degree in Communications, Business, International Relations, or a related field.