Marketing Effectiveness Assistant Manager, CDMO

Marketing Effectiveness (Assistant Manager / Senior Executive)

Job Summary:
This role ensures that our brands maximize their marketing efficiency and ROI through the power of advanced data analytics and AI-driven solutions. Serving as a critical strategic partner, the job holder will bridge the gap between complex data science and business realities, empowering brand teams to make data-backed investment decisions and drive sustainable growth

What are we looking for?

3-5 years of experience in digital marketing, e-commerce, media planning, or data-driven project management (agency or in-house roles)
Good working knowledge of China marketing & E-commerce ecosystem, marketing KPIs and effectiveness measurement methodologies
Strong business analytical skills and high data literacy with proficiency in Excel; experience with Python or SQL is a plus but not mandatory
Excellent PPT visualization skills to translate complex data into clear, actionable business insights
Strong cross-functional communication and interpersonal skills to drive alignment between project teams, agency partners, brand marketers and etc.
Excellent verbal and written communication in both English and Chinese, with strong presentation skills to pitch insights to various seniority levels
Experience in FMCG (especially the Beauty industry) or leading media/digital/analytics agencies is highly preferred

What will be your key responsibilities?

Lead the end-to-end roll-out and industrialization of the AI-powered A&P optimization program across multiple brands
Serve as a business partner with brand team to ensure seamless integration of marketing effectiveness learnings into marketing decisions and drive high user adoption
Collaborate with internal Data and Measurement Expert streams to translate analytical output into actionable business insights for business stakeholders

L'Oréal

L'Oréal

North America

Latin America

西歐

東歐

North Asia

SAPMENA

On Campus

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