Marketing Effectiveness (Assistant Manager / Senior Executive)


Job Summary:
 This role ensures that our brands maximize their marketing efficiency and ROI through the power of advanced data analytics and AI-driven solutions. Serving as a critical strategic partner, the job holder will bridge the gap between complex data science and business realities, empowering brand teams to make data-backed investment decisions and drive sustainable growth


What are we looking for?

  • 3-5 years of experience in digital marketing, e-commerce, media planning, or data-driven project management (agency or in-house roles)
  • Good working knowledge of China marketing & E-commerce ecosystem, marketing KPIs and effectiveness measurement methodologies  
  • Strong business analytical skills and high data literacy with proficiency in Excel; experience with Python or SQL is a plus but not mandatory 
  • Excellent PPT visualization skills to translate complex data into clear, actionable business insights
  • Strong cross-functional communication and interpersonal skills to drive alignment between project teams, agency partners, brand marketers and etc.  
  • Excellent verbal and written communication in both English and Chinese, with strong presentation skills to pitch insights to various seniority levels
  • Experience in FMCG (especially the Beauty industry) or leading media/digital/analytics agencies is highly preferred


What will be your key responsibilities?

  • Lead the end-to-end roll-out and industrialization of the AI-powered A&P optimization program across multiple brands
  • Serve as a business partner with brand team to ensure seamless integration of marketing effectiveness learnings into marketing decisions and drive high user adoption
  • Collaborate with internal Data and Measurement Expert streams to translate analytical output into actionable business insights for business stakeholders

 

 

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