[L'Oréal Korea] Dr.G- Domestic - Social & Brand Communication Manager | L'Oréal Careers

JOB Title: Social & Brand Communication Manager – Dr.G Domestic

WHO WE ARE:

The Social & Brand Communication Manager is responsible for designing and managing the consumer journey of the Dr.G brand. This role leads communication across the brand’s official social channels, engages consumers through meaningful content, and expands the Dr.G brand experience through collaborations with influencers and expert networks. The position also ensures that brand messages are delivered consistently across various media and customer touchpoints.

A DAY IN THE LIFE:

1. Social Channel Strategy and Management

Develop and execute communication strategies for Dr.G’s official social media channels, including Instagram, X, and YouTube
Plan and oversee channel-specific content strategies and operational direction
Analyze content performance and derive channel growth strategies based on data and insights
Monitor consumer responses and social/media trends to identify actionable insights
Collaborate with external agencies to manage content production and channel operations

2. Influencer and Creator Partnership Development

Monitor brand mentions and organic social content related to the brand
Identify and build relationships with influencers who strongly align with the Dr.G brand
Plan and manage seeding programs and influencer collaboration initiatives
Explore long-term partnership opportunities, including paid content and co-branded campaigns
Amplify brand stories and social content through influencer collaborations

3. Dermatologist and Expert Communication Planning

Develop collaboration initiatives with dermatologists and other professional experts
Create content that effectively communicates Dr.G’s skincare expertise and credibility
Plan expert-led social content such as doctor Q&As, live sessions, and interviews
Identify communication opportunities that strengthen Dr.G’s position as a dermocosmetic brand

4. PR and Brand Communication Support

Manage relationships with key media contacts and communication partners
Support brand news development and PR activities
Execute communication initiatives aligned with brand campaigns

WHO YOU ARE:

Education: University graduate
Years of Experience: Approx. 3-7 years of experience in social media channel management or brand communication
Experience:
- Experience in managing brand-owned social accounts or executing content marketing initiatives
- Experience in influencer marketing or creator partnerships
- Strong communication skills with the ability to collaborate effectively with diverse stakeholders
- Ability to derive meaningful insights from data and consumer responses
- Experience in beauty, cosmetics, or consumer goods brands
- Experience in brand PR or at a PR agency
Language: Fluent in both Korean & English
Other skill: Proficient with Excel & PPT

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law. We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)

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[L'Oréal Korea] Dr.G- Domestic - Social & Brand Communication Manager