JOB Title: Social & Brand Communication Manager – Dr.G Domestic
WHO WE ARE:
The Social & Brand Communication Manager is responsible for designing and managing the consumer journey of the Dr.G brand. This role leads communication across the brand’s official social channels, engages consumers through meaningful content, and expands the Dr.G brand experience through collaborations with influencers and expert networks. The position also ensures that brand messages are delivered consistently across various media and customer touchpoints.
A DAY IN THE LIFE:
1. Social Channel Strategy and Management
- Develop and execute communication strategies for Dr.G’s official social media channels, including Instagram, X, and YouTube
- Plan and oversee channel-specific content strategies and operational direction
- Analyze content performance and derive channel growth strategies based on data and insights
- Monitor consumer responses and social/media trends to identify actionable insights
- Collaborate with external agencies to manage content production and channel operations
2. Influencer and Creator Partnership Development
- Monitor brand mentions and organic social content related to the brand
- Identify and build relationships with influencers who strongly align with the Dr.G brand
- Plan and manage seeding programs and influencer collaboration initiatives
- Explore long-term partnership opportunities, including paid content and co-branded campaigns
- Amplify brand stories and social content through influencer collaborations
3. Dermatologist and Expert Communication Planning
- Develop collaboration initiatives with dermatologists and other professional experts
- Create content that effectively communicates Dr.G’s skincare expertise and credibility
- Plan expert-led social content such as doctor Q&As, live sessions, and interviews
- Identify communication opportunities that strengthen Dr.G’s position as a dermocosmetic brand
4. PR and Brand Communication Support
- Manage relationships with key media contacts and communication partners
- Support brand news development and PR activities
- Execute communication initiatives aligned with brand campaigns
WHO YOU ARE:
- Education: University graduate
- Years of Experience: Approx. 3-7 years of experience in social media channel management or brand communication
- Experience:
- Experience in managing brand-owned social accounts or executing content marketing initiatives
- Experience in influencer marketing or creator partnerships
- Strong communication skills with the ability to collaborate effectively with diverse stakeholders
- Ability to derive meaningful insights from data and consumer responses
- Experience in beauty, cosmetics, or consumer goods brands
- Experience in brand PR or at a PR agency
- Language: Fluent in both Korean & English
- Other skill: Proficient with Excel & PPT
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law. We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)
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