Digital Manager L’Oreal (Media & Search)
Responsibilities:
- Alignment of divisional media & search strategy with Zone framework & Umbrella Strategy for L’Oreal Dermatological Beauty Division
- Translation of divisional strategy into coherent Brand Strategies and tactics involving clear KPIs in line with zone norms selection
- Responsibility for divisional ROE KPIs delivery & GR realisation
- Upskilling of the marketing teams on Media & Search KPIs
- Ensure WoW for correct media & search cost allocation
- Cross-divisional alignment & collaboration
- Meeting agenda owner [Media & Search context]
- Ensuring best in class quality, service & coherency between media activities
- Mastering the tools & sharing knowledge to the teams
- Launch, acceleration, optimization of ongoing media & search activities (with ROI & ROE rules in mind)
- Responsibility for launching (piloting) new tools and rolling them out on divisional level - test & learn mindset
- Collaboration with E-Commerce team & agency on cross-functional projects in the context of Performance Media
Requirements:
Experience in media & search:
- Strategic framework - full funnel & all media activities thinking & planning – awareness, consideration, holistic approach & vision.
- Buying, operation & compliance - Creation and presentation of a system that better verifies media investments, taking into account business results in a given period (media effectiveness).
- Strategic Measurement - implementing systemic data tracking and inference based on them into the SOEP model, One Post-buy connected with other areas.
- Partnership (publishers & media owners).
- Data & analytics - critical approach, drawing and presenting conclusions from the campaign that influence future investment recommendations.
- Test & Learn – Creating new ideas to test. .
- Strategic Measurement - Search reporting within DAI. Connecting individual brand leaders to Search reporting. Share of Search approach to achieving goals.
- Data & analytics - the ability to use data from analytical tools or enforce the provision of this data from partners (Google Analytics, Ahrefs,).
- Fluent in both Polish and English
Soft skills:
- Team player with ability to give & receive feedback.
- Have strong strategic & creative thinking and are a fan of “smart solutions”
- Have flexible, self-motivated, decision-maker, result and business oriented approach
- Have strong communication and networking skills. You like to work with people and you see yourself as a team player
- Are digital savvy, creative & innovation seeker
We can offer you:
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Plenty of opportunities to grow – cross-divisionally and functionally
- Rich e-Learning package
- New Activity Based Working & sustainable office in the heart of the city
- Dedicated Buddy from day one!
- Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
- Share in profit
- Community engaged in Sports and CSR activities
- And more…
#grow – at L’Oréal, growing comes from being in constant motion. We grow with others, by exploring and by reaching out for more. Together, we try, succeed and sometimes fail. We bring together unique personalities full of potential to become outstanding mentors; we give them transformational trainings and learning opportunities that make them unleash the best in themselves.
#diversity – at L’Oréal, our teams are diverse as the billions of consumers we create for, we embrace difference of origins, cultures, life experiences and beliefs. We commit to fostering an inclusive environment where we celebrate the different perspectives of our colleagues and where we are encouraged to share what we stand for and to express our true selves.
#entrepreneurship – at L’Oréal, we invite our people to inspire others with mind-blowing ideas, to challenge the status-quo and to shape the future of beauty. “Run it as your own business” is our mantra. Entrepreneurship at L’Oréal is also about the possibility to design a one-of-a-kind career path never seen before.
#impact – at L’Oréal, we encourage our employees to think and act beyond their jobs. We acknowledge the big impact that our jobs have on our community, our environment and our consumers. For us, our job is more than just a job, it is about building a better future for others and our planet.
If this speaks to you, join us now!
We are open for candidates with disabilities.
If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:
“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process “*
[] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
*- mandatory field
We would like to inform you that in connection with the law on whistleblowers of June 14, 2024, we have implemented at L'Oreal Polska Sp. z o.o. Internal notification procedure available at www.loreal.com/pl-pl/poland/
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.
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