SOCIAL MEDIA & DIGITAL MANAGER
Over the past two decades, the role of companies has changed dramatically. The expectations of their stakeholders, the acceleration of environmental and societal challenges have led many of them to engage in sustainable development policies to better take into account the environmental and social impacts of their activities.
The role and commitments of companies in building a more sustainable future have never been more essential. Businesses are now standing alongside governments and civil society to address today’s environmental and social challenges. For L’Oréal, corporate responsibility means leading a profound transformation towards a more sustainable business model internally, and contributing towards a fairer, more equal society, externally.
In this context, the Corporate Responsibility CA&E’s mission to protect, support & grow the Group’s reputation and promote L’Oréal’s leadership in Corporate Responsibility is key.
In order to maximize the Group’s visibility and impact on CR topics towards all stakeholders, the team will be organized around 3 expertise areas: Events, Social Media & Digital, Press & Content.
The Social Media & Digital Manager will be responsible for promoting L’Oréal’s reputation and image on all Corporate Responsibility topics and drive engagement on social media.
YOU WILL...
Define a comprehensive social media & digital strategy (Facebook, Instagram, Twitter, Youtube, Tiktok, Linkedin, website) for all Corporate Responsibility topics
- in conjunction with the CA&E transversal teams for L4TF
Orchestrate social media & digital strategy activation and ensure execution excellence, impact & relevancy
- Contribute to CR editorial calendar in conjunction with the corporate CA&E team on transversal messaging
- Build impactful content, media campaigns and strategic partnerships with external stakeholders
- Provide guidelines/social media toolkits for countries
Monitor performance of strategy delivery, both internally & externally
- Set global KPIs and metrics to measure and evaluate content impact
- Track trends & insights
YOUR PROFILE
· At least 5 years of relevant experience in digital/social media management (ideally for a brand)
· An interest in Corporate Responsibility topics
- Proficient/Bilingual French/English (written & spoken)
· Excellence in messaging writing. You enjoy writing inspiring content, which is consistent, and of the highest quality.
· Excellence in visual messaging. You have a strong aesthetic sense and can produce consistent wow visual content.
· Creativity. You are good at generating new ideas and lateral thinking.
· Strong critical thinking. You are good at distilling complex information and predicting future trends.
- Digital savviness. You are naturally drawn to digital tools, with the learning agility and openness to pick up new digital trends.
- Project and data management : project planning, monitoring, and reporting. You excel in defining KPIs and measurement tools to interpret data and make recommendations.