• Commercial strategy:
• Defines, executes and pilots commercial strategy in their region, according to national strategy, to achieve sales (sell-in and sell-out) and DN targets 
• Monitoring Sell in and sell out to insure healthy MOC across accounts
• Declines the regional strategy to a multibrand field strategy
• Management/ coaching:
• Motivates and develops Key Account Manager of their zone, accompanying and coaching them, maintaining a culture of excellence up to the point of sales, developing the expertise and know-how of their ream and implementing organizational changes
• Relays brand contents to Key Account Manager
• Recruits Key Account Manager
• Pilots commercial activities’ performance
• Manages and arbitrates regional budgets
• Customer relationship:
• Develops and implements Join Business Plans

Knowledge and experience:

• Develops trusting relationships with key customers in the region
• Performs monthly monitoring of the sales for the major regional account

Skills and abilities