Brand Business Lead for Kérastase

About the Role: As the Brand Business Lead for Kérastase, you will lead the most iconic luxury professional brand in the L'Oréal portfolio. You are the "Business Owner" of the brand, responsible for driving sustainable growth through a sophisticated omnichannel strategy (B2B and B2C). Your mission is to blend business rigor with luxury brand equity, steering the P&L while inspiring a high-performing team to elevate the Kérastase experience across all touchpoints.

Your Strategic Mission:

• Strategic Vision & P&L Ownership: Define the strategic directions and the 3-year marketing plan. You will have full accountability for the brand’s budget, sales forecasts, global price policy implementation, and overall profitability (P&L management).
• Local Strategic Positioning: Take full ownership of international launches and craft the right tailored go-to-market strategy to build integrated, engaging, and premium consumer brand experiences locally.
• Omnichannel Execution (B2B2C): Lead the omnichannel brand strategy and 360° marketing mix (IMC/Digital/Retail). You will bridge the gap between our partner salons (B2B) and luxury retail/e-commerce (B2C), ensuring consistency in imagery and premium communication.
• Stakeholder & Agency Mobilization: Act as a central business partner, mobilizing Commercial, Supply Chain, Finance, Education, Business Intelligence teams. You will partner with agencies to develop broader business strategies and high-impact Media & Advocacy plans.
• People Leadership & Talent Development: Lead, coach, and develop the brand team. You will be responsible for spotting high-potential talent and fostering a culture of empowerment, cooperation, and professional excellence.
• Executive Communication: Define and present clear strategic messages to top management, accompanying the teams in the preparation of high-level meetings and business reviews.
• Pioneering Beauty Tech (K-Scan): Lead the digital transformation of the professional experience by scaling K-Scan, our AI-powered diagnostic tool. 
• Industry-Defying Projects (Head Spa): Drive innovative initiatives like the Head Spa Project, redefining the professional salon ritual and transforming it into a holistic, luxury wellness experience that sets new industry standards.
• Purpose-Led Growth (Power Talks): Take ownership of the brand’s social mission through Power Talks. You will champion our mentorship and empowerment initiatives for women.

Who We Are Looking For:

• Experience: 8–10+ years of proven experience in Marketing or Brand Management, ideally within the luxury, prestige beauty, or premium FMCG sectors.
• Leadership: At least 3+ years of experience as a people manager, with a track record of developing high-potential talent.
• Business Acumen: Strong analytical skills and experience managing a full P&L; you have a results-oriented, entrepreneurial mindset.
• Innovation Appetite: A genuine passion for Beauty Tech and the ability to manage projects that combine physical services with digital technology.
• Communication: Exceptional communication and presentation skills in both Polish and English (written and verbal).

We offer:

• Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
• Plenty of opportunities to grow – cross-divisionally and functionally
• Rich e-Learning package
• New Activity Based Working & sustainable office in the heart of the city
• Dedicated Buddy from day one!
• Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
• Share in profit
• Community engaged in Sports and CSR activities

We are open to candidates with disabilities.

If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:

“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position“*

[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.

*- mandatory field

Information clause

The controller of  personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.