BRAND ENGAGEMENT MANAGER

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

As a BRAND ENGAGEMENT MANAGER you will be responsible for holistic 360 planning and operations across channels, ensuring the Brand is consistently represented across owned, earned and competitive channels. Owning the connection to our consumers through awareness building and engagement tactics. The voice of the brand and ensure that the brand TOV and image is accurately represented through our content.

Responsibilities include:

•    Internal Media (incl social) Planning: Collaborate with Brand Activation and Marketing Grouper on Content Strategy and Creative Briefing; Alignment with Activation teams on 'Drive to' campaigns; Internally align on action plans for Ad campaigns and channel split from Agency (media team); Understand ROI and effectiveness of media investment and activations; Collaborate with DMI to collect and adapt localised asset selection for market needs; Analyse campaign data to support future strategies; Approve amplification budget

•    Content Management: Own content calendar; Owned social calendar planning; Approve content use when required

•    Ecommerce Alignment: Align on media campaigns to avoid overlap; Align on consumer targeting (cannibalisation) / overbidding; Align on Key Calendar Moments; Brief Ecom team on any social campaigns to support traffic management

•    A&I Alignment: A&l alignment with strategy, KPI's and objectives for clear strategy rendering; Support build of influencer activation calendar; Oversee brand influencer squad relationship and content; Oversee paid influence partnerships and give budget alignment for paid partnerships, creator profiles, creator content etc; Oversee event planning and management

•    Media Agency management: Create briefs for media agency with Marketing Director/ Grouper, incorporating learnings for previous campaigns; Media recommendation and KPI alignment; Provide media agency with assets, content required, URL's and trafficking sheet; Sign off final content, final plans and retrieve live reports of campaign progress (postpartum) from agency; Regular meetings to track progress & to be reactive to optimise content

•    Budget management: A&I (FPP) and media budget with our agency.

CORE KPIS: Successful launches, campaigns, events and amplifications; Brand Awareness; Brand perception and appeal to Canadian consumers; Media, campaign KPI's; Budget tracking

IN-DEPTH KNOWLEDGE OF: Media strategy and buying; Media landscape and channels; Content and Comms planning and strategy; Brand DNA, brand strategy and tone of voice, luxe market and social media landscape; 360 marketing planning and the levers required in order to activate; Advocacy marketing and creator economy landscape; Upper funnel paid + owned + earned

COLLABORATION WITH : 

•    Internal: Full marketing team; E-commerce Team; Luxe A&l Lead; Luxe Media Lead; DMI and US teams

•    External: Media Agency: Wavemaker; A&I Agency: Middle Child

We are committed to ensuring inclusive recruitment processes and promoting the ethical and equitable hiring and development of every candidate. The Group strictly prohibits any discrimination against an employment candidate based on their gender identity or expression, sexual orientation, visible and/or invisible disability, socio-economic and/or multicultural background, health status, age, religion, or any other legally protected characteristic.