定期合約僱員
Ho Chi Minh City
Ho Chi Minh City
Marketing
全職
20-五月-2026

Main responsibilities

 

1.     Brand communication management:

  • Strategic Communication: Define communication ideas rooted in local customer insights and professional brand equity.
  • IMC Ownership: Lead IMC for Hair color and Pro-Haircare launches with a focus on Professional Retail, Salon Merchandising, Pro-KOLs (Stylists), and Pro-platforms as well consumer metrics. 
  • Retail Excellence: Coordinate with Sales, Education, and Merchandising teams to achieve outstanding visibility within the Salon community.
  • Creative Judgement: Lead agencies to deploy campaigns that resonate with both stylists and consumers.

 

2. Strategic planning: (B2B & B2C)

  • Market Analysis: Analyze consumer, competitor, and B2B & B2C insights to define marketing plans. 
  • Campaign Strategy: Develop and lead assigned campaign planning to achieve business objectives across the Pro-ecosystem.

 

3. Portfolio management: Portfolio & Management

  • Positioning & Pricing: Study insights and market trends to develop locally relevant USPs 
  • Product Lifecycle: Manage product launches and discontinuations in collaboration.
  • Forecast Ownership: Own forecasting for the Hair color category to deliver Sell-Out targets, growth, and market share. (TBD)

 

4.     Project management & Strong agency management

  • Able to handle heavy workload & multiple projects at the same time (Hair Shows, Seminars, Salon Activations) simultaneously 
  • Strong agency leadership to lead & guide agency to deliver best outcome
  • Strong manage project from A to Z to ensure objective with excellent execution  

 

REQUIREMENT:

  • Strong background in brand & product marketing
  • Creativity & Initiative Driving is a must
  • Excellent analytical skills and critical thinking
  • Strong sense of beauty and passion about haircare industry 
  • Entrepreneurship, collaborative mind-set lead to collaboration Leadership

Excellent Activation & Driving for result mindset

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