Main responsibilities

1.     Brand communication management:

• Strategic Communication: Define communication ideas rooted in local customer insights and professional brand equity.
• IMC Ownership: Lead IMC for Hair color and Pro-Haircare launches with a focus on Professional Retail, Salon Merchandising, Pro-KOLs (Stylists), and Pro-platforms as well consumer metrics. 
• Retail Excellence: Coordinate with Sales, Education, and Merchandising teams to achieve outstanding visibility within the Salon community.
• Creative Judgement: Lead agencies to deploy campaigns that resonate with both stylists and consumers.

2. Strategic planning: (B2B & B2C)

• Market Analysis: Analyze consumer, competitor, and B2B & B2C insights to define marketing plans. 
• Campaign Strategy: Develop and lead assigned campaign planning to achieve business objectives across the Pro-ecosystem.

3. Portfolio management: Portfolio & Management

• Positioning & Pricing: Study insights and market trends to develop locally relevant USPs 
• Product Lifecycle: Manage product launches and discontinuations in collaboration.
• Forecast Ownership: Own forecasting for the Hair color category to deliver Sell-Out targets, growth, and market share. (TBD)

4.     Project management & Strong agency management

• Able to handle heavy workload & multiple projects at the same time (Hair Shows, Seminars, Salon Activations) simultaneously 
• Strong agency leadership to lead & guide agency to deliver best outcome
• Strong manage project from A to Z to ensure objective with excellent execution  

REQUIREMENT:

Excellent Activation & Driving for result mindset