[L'OREAL Taiwan] Assistant Digital Marketing Manager - Influencer & Social | L'Oréal Careers

<Job Scope>

Develop and execute a scalable, data-driven influencer marketing strategy for total division to maximize efficiency and ROI
Cultivate and maintain relationships with a diverse network of influencers and KOL agencies to build a strong talent pool for various campaign needs
Establish comprehensive local influencer marketing guidelines, toolkits, and SOP to ensure consistent and effective execution
Design and manage an influencer database and campaign tracking mechanisms to monitor performance and provide regular performance report
Collaborate closely with internal marketing, sales, and business development teams to seamlessly integrate influencer marketing plans into the one division marketing strategy.
Continuously monitor local influencer trends, competitor activities, and proactively refine our influencer engagement models to maintain a competitive edge.
Manage TTL CPD official LINE account, focusing on delivering engaging user experience to foster customer loyalty and increase retention.

<Requirement >

1-3 years of relevant marketing experience in digital, social media, content creation, or influencer marketing; familiarity with beauty/ FMCG industry is a plus.
Strong understanding of Taiwan’s influencer ecosystem and collaboration mechanics.
Excellent project management and cross-functional collaboration skills.
Great data-driven mindset and analytical skills
Strong communication and interpersonal skills.
Proactive, self-motivated, and eager to learn

L'Oréal