KEY JOB ACCOUNTABILITIES
Business Goals:
- Lead and embed the business planning process for O+O
- Harmonize sales planning process (the Way we Plan) across all HUB countries
- Articulate Go-To-Market team (Retail & Commercial Director, Omni Retail Manager, Omni KAM), Brand team (Brand General Manager, E-Boutique Manager, Online Platform Manager), Supply Chain and Finance team objective towards optimized sales planning (the Way we Plan)
- Foster a multi-functional collaboration and alignment mindset
- Organize and develop data management tool and business planning tool in liaison with IT (developer) and Zone
- Develop sales fundamental and measurement tools to give clear visibility to manage risk on a timely manner
Commercial Forecast:
- Guarantee the quality of O+O commercial forecast (offline & online)
- Anticipate risks and opportunities. Ensure consistency with the trend or flag potential gaps
- Aggregate the total sales forecasts in units and consolidated sales, then analyze all available facts and figures to identify potential gaps.
- Communicate objective feedback and propose adjustment to key stakeholders (Div. GM, BGM, GTM team, Digital & E-Commerce team, Supply Chain and Finance). Validate the sales forecasts and lead the sales forecast monthly meeting
Promotion:
- Ensure promotion forecast accuracy (in units and value) is always up to date and in line with promotion investment
- Build a consolidated promotional plan library
- Monitor promotion execution and performance to evaluate effectiveness in accordance to allocated budget investment for the assigned channel
KPIs:
- Sales forecast accuracy
- Commercial Bias
- Business cycles well defined, across teams and properly implemented
- Guarantee the trend accuracy
- Quality of Conso, NIV Units, SIT and Total minorations forecast and tracking
EXPERIENCE
- With min 5 years of experience in sales and/or trade marketing (omni channel will be an advantage)
- A blend of supply and financial acumen
- Good analytical skills and fact based