JOB GUIDELINES: 

- Define a retailer/ customer strategy, in agreement with the sales department.

- Develop, monitor and manage a retailer/customer account portfolio, in accordance with division strategy and brand affairs 

- Create an annual business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the account. 

- Lead or participate in annual negotiations, working closely with other account partners. Establish a partnership and a solid relationship with the account. 

- Establish and implement the plan, including trade/events/merchandising/training. Measure the return on investment of actions and events. Take responsibility for the development of the account, including e-retail. 

- Drive the performance of the retailer account (P&L). Manage trade agreements, contracts and invoices associated with the brand. Prepare and lead retailer brand strategy meetings. 

- Establish an annual development plan, including trade/training/and event activities. Monitor the profitability of actions and events. Support the development of the retail chain, including e-retail. 

- Coordinate and "coach" all representatives of the retail chain. Exercise influence in the field. 

PROFESSIONAL & TECHNICAL COMPETENCIES :

MASTERS COMMERCE FUNDAMENTALS 

• Activates Business Drivers 

• Pursues turnover and profit optimization 

• Stays up to date with market, consumers& competitors 

• Builds on categories Shopper insight 

DEVELOPS CUSTOMER CENTRIC BUSINESS 

• Collects and connects comprehensive knowledge about the retailer

• Influences the retailer/prescriber/Salon 

• Builds retailers development plans 

• Manages intermediate agent relationships 

• Adapts brand distribution strategy 

• Collaborates across functions 

BUILDS SELLING PROPOSITION & NEGOTIATE 

• Builds Selling story 

• Sets negotiation priorities 

• Conducts Win-Win negotiation 

• Ensures compliance