JOB GUIDELINES:
- Define a retailer/ customer strategy, in agreement with the sales department.
- Develop, monitor and manage a retailer/customer account portfolio, in accordance with division strategy and brand affairs
- Create an annual business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the account.
- Lead or participate in annual negotiations, working closely with other account partners. Establish a partnership and a solid relationship with the account.
- Establish and implement the plan, including trade/events/merchandising/training. Measure the return on investment of actions and events. Take responsibility for the development of the account, including e-retail.
- Drive the performance of the retailer account (P&L). Manage trade agreements, contracts and invoices associated with the brand. Prepare and lead retailer brand strategy meetings.
- Establish an annual development plan, including trade/training/and event activities. Monitor the profitability of actions and events. Support the development of the retail chain, including e-retail.
- Coordinate and "coach" all representatives of the retail chain. Exercise influence in the field.
PROFESSIONAL & TECHNICAL COMPETENCIES :
MASTERS COMMERCE FUNDAMENTALS
• Activates Business Drivers
• Pursues turnover and profit optimization
• Stays up to date with market, consumers& competitors
• Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
• Collects and connects comprehensive knowledge about the retailer
• Influences the retailer/prescriber/Salon
• Builds retailers development plans
• Manages intermediate agent relationships
• Adapts brand distribution strategy
• Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
• Builds Selling story
• Sets negotiation priorities
• Conducts Win-Win negotiation
• Ensures compliance
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