Senior eCommerce National Account Manager – TikTok Shop
We are seeking a Senior E-Commerce National Manager to lead the commercial engine of our dedicated TikTok Shop team for the Consumer Products Division. This role functions as the Trading Lead of a fast-moving D2C business inside TikTok, responsible for daily performance, pricing, promotions, merchandising, forecasting and commercial strategy across all CPD brands (L’Oreal Paris, Garnier, Maybelline, Nyx professional make-up).
Success in this role requires a blend of trading excellence, digital expertise, analytical rigour and pace. You will react to creator trends, optimise pricing in real time, build high-performing bundles, manage SKU velocity and ensure exceptional shop execution all while delivering ambitious GMV, margin and profitability targets.
This is a pivotal role for L’Oréal’s future in social commerce, working in close partnership with our Affiliate team and Brand teams to maximise growth on one of the world’s fastest-rising e-commerce platforms.
A DAY IN THE LIFE
Commercial Trading & Daily Performance Leadership
- Own the daily, weekly and monthly commercial performance of all CPD brands on TikTok Shop.
- Drive price, promotion and bundling strategies with agility, optimising for revenue, GM% and operational profit.
- Monitor live trading performance and react quickly to creator trends, viral content, platform mechanics and key campaign moments
P&L Ownership & Forecasting
- Lead full commercial ownership from units → revenue → GM% → OP, including promo spend, affiliate costs and marketing investment.
- Build accurate SKU-level forecasts using real-time trading signals, creator activation plans and stock availability.
- Partner with Demand Planning, Supply Chain and Finance to ensure optimal stock cover, minimise stockouts and manage obsolescence risk.
- Provide clear performance reporting, insights and recommendations to senior leadership.
Digital Merchandising & Shop Excellence
- Own the end-to-end merchandising of the TikTok Shop storefront:
- PDP accuracy and storytelling
- SEO and search optimisation
- Product sequencing and shop layout
- Bundling architecture
- Thumbnail strategy and conversion assets
- Champion conversion rate optimisation (CRO) to ensure a high-performing digital shelf across all CPD categories.
- Ensure all executions are consistent with L’Oréal brand identity while maximising commercial efficiency.
Trend-Led Commercial Innovation
- Rapidly build high-performing bundles and promotional mechanics in response to creator content, platform signals or emerging trends.
- Create trading playbooks for peak moments including Super Brand Days, Black Friday, Mega Sale periods and platform tentpoles.
- Continuously identify white-space opportunities to accelerate growth, including pricing tests, assortment optimisation and new mechanics
Creator-Commerce Integration (with Affiliate Team)
- Work together with the Senior Affiliate Manager to align creator content with commercial trading needs.
- Translate creator performance into trading actions: SKU prioritisation, price moves, bundles, PDP enhancements.
- Ensure creators drive traffic to high conversion landing pages, supporting both brand equity and commercial outcomes.
- Participate in content planning sessions to influence trends, mechanics and traffic-driving opportunities
Leadership, Collaboration & Cross-Functional Influence
- Collaborate closely with Brand Marketing, Digital, Customer Supply Chain, Finance, Legal and Demand Planning.
- Lead commercial deep dives and present insights at divisional and cross-functional meetings.
- Oversee best-in-class NPD launches on TikTok Shop, ensuring readiness across data, pricing, merchandising and stock.
- Build trusted relationships with the TikTok Shop platform teams and our fulfilment partner.
WHO YOU ARE
- Experience in e-commerce trading, marketplace management or D2C site operations (e.g., Amazon 3P, Shopify, retailer.com trading).
- Proven track record of managing commercial performance with daily agility and data-led decision making.
- Ability to optimise conversion through pricing, promotions, stock flow, PDPs and digital merchandising.
- Highly proficient in Excel (analysis, modelling, trading dashboards).
- Strong analytical skills with the ability to translate insights into immediate commercial actions.
- P&L understanding with strong commercial and financial acumen.
- Comfortable working at pace in a constantly evolving environment.
- Exceptional organisation, prioritisation and executional discipline.
- Excellent verbal and written communication, able to influence senior stakeholders.
- Creative and entrepreneurial mindset, with strong problem-solving skills.
- Highly collaborative with a positive, proactive approach.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
