Hello, we’re L’Oréal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.

A Day in the Life
As a Category Activation Manager in our Consumer Products Division (CPD), you’ll report to the Category Development and Activation Lead and play a pivotal role in shaping the Go-To-Market (GTM) strategy for our brands. Collaborating with cross-functional teams like KAMs, Shopper Marketing, and Visual Merchandising, you’ll ensure our category and brand strategies come to life across all retail channels.

Here’s what you’ll do:

• GTM Strategy: Develop and execute GTM strategies aligned with category goals, brand ambitions, and channel dynamics. Differentiate strategies by retailer and track sell-out and market share targets.
• GTM Activation: Define assortment plans, promotional strategies, and in-store activations in collaboration with Shopper Marketing and Visual Merchandising teams.
• Retailer Collaboration: Build strong relationships with retailers and work with KAMs to present GTM strategies and drive commercial action.
• Category Growth: Ensure activation plans are balanced across banners to meet both category and brand objectives.

We Are Looking For
You’ll thrive in this role if you:

• Excel in Stakeholder Management and Business Relationship Management.
• Have expertise in Data-Driven Decision Making, Category Growth Management, and Assortment Optimization.
• Are fluent in Thai and English and hold a Bachelor’s degree in Marketing, Business, or a related field.
• Bring a strong vision for category development and activation.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!).
• Real responsibility from day 1—there’s no sitting on the sidelines at L’Oréal.
• An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.

Who We Are
Join us at L’Oréal, the world’s #1 beauty company present in over 150 markets. For over a century, we have been transforming, fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone & our planet.

We’re committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.