Senior TikTok Shop & DTC Commercial Manager- L’Oréal Dermatological Beauty Division, (12-month Fixed Term Contract) 

We are looking for a Senior TikTok Shop & DTC Commercial Manager to lead the day-to-day commercial running of L’Oréal Dermatological Beauty’s TikTok Shop & DTC business. This is a trading role. You will own shop performance, commercial planning, promotional execution, product listings, forecasting, stock coordination and performance reporting. You will work closely with Brand, Media, Advocacy, Community, Finance and Supply Chain teams to deliver ambitious GMV, ROAS, margin and profitability targets. The role requires someone who can think strategically but also trade the shop in real time. You will need to understand what is selling, what is not selling, where traffic is coming from, what creators are driving demand, which products need support, and how to turn those signals into fast commercial action.

A DAY IN THE LIFE

1. Commercial Trading & Performance

•    Own the daily, weekly and monthly trading performance of CeraVe TikTok Shop & SkinCeuticals & La Roche-Posay DTC across L’Oréal Dermatological Beauty brands.

•    Monitor `GMV, sales, margin, ROAS, conversion, AOV, stock availability, campaign performance and profitability.

•    React quickly to trading signals, creator trends, platform mechanics, stock issues and commercial opportunities.

•    Identify what needs to change across pricing, promotions, bundles, shop layout, product visibility and media support.

2. TikTok Shop & DTC Strategy

•    Build and execute the TikTok Shop & DTC commercial strategy for the division

•    Develop clear plans for brand moments, product launches, platform campaigns, seasonal peaks and key trading periods.

•    Ensure TikTok Shop & DTC is integrated into wider brand and e-commerce plans, while maintaining a clear channel-specific strategy.

•    Balance growth, profitability, brand equity and consumer experience.

•    Co-develop DTC CLTV strategies to build a flagship strategy for La Roche-Posay and SkinCeuticals. 

3. TikTok Shopfront, Product Listings & Merchandising

•    Own the quality and commercial effectiveness of the TikTok Shop storefront.

•    Manage and optimise product listings, PDP content, claims, thumbnails, product sequencing, campaign pages, bundles and search visibility.

•    Ensure the shop is easy to navigate, easy to understand and optimised for conversion.

•    Work with brand teams to make sure product education is clear, compliant and consistent with dermatological beauty standards.

4. Promotions, Assortment & Bundling

•    Build the right TikTok Shop assortment across hero products, routines, bundles, new launches and campaign offers.

•    Develop promotional plans that drive sales while protecting margin and brand equity.

•    Create bundles and mechanics that are simple for consumers to understand and easy for creators to explain.

•    Use trading data to recommend assortment changes, product focus areas and future commercial opportunities.

5. Forecasting, Stock & Operations

•    Work with Supply Chain and Demand Planning to forecast demand and manage stock availability.

•    Use sales trends, campaign plans, creator activity and media investment to inform stock forecasts.

•    Minimise stockouts on key products and ensure launches and campaign moments are operationally ready.

•    Coordinate with internal teams and external partners to ensure smooth execution across the shop.

6. P&L & Financial Management

•    Partner with Finance to manage the TikTok Shop P&L.

•    Track the impact of promotions, media spend, affiliate commission, platform costs and fulfilment costs.

•    Support budget planning and ensure the channel is building towards a sustainable commercial model.

•    Make clear recommendations to improve margin, profitability and investment efficiency.

7. Creator-Commerce Integration

•    Work closely with Advocacy, Community and affiliate teams to understand which creators and content are driving commercial performance.

•    Translate creator insights into trading actions, including product priorities, bundle opportunities, landing page improvements and campaign focus.

•    Ensure creator traffic is directed to high-converting products and shop pages.

•    This role does not own the affiliate programme end to end, but it plays a key role in making creator-led commerce commercially effective.

8. Reporting & Senior Stakeholder Management

•    Build clear, actionable reporting for senior stakeholders.

•    Share performance updates, trading insights, risks and recommendations.

•    Explain what is driving performance and what needs to change.

•    Lead regular commercial reviews with Brand, Media, Advocacy, Finance and Supply Chain teams.

WHO YOU ARE

•    Experience in e-commerce trading, marketplace management, D2C, retailer.com or commercial digital roles.

•    Strong understanding of sales, margin, ROAS, conversion and profitability.

•    Experience managing product listings, promotions, stock inputs, campaign execution and commercial reporting.

•    Strong analytical skills and confidence using data to make decisions.

•    Excellent organisation and project management skills.

•    Ability to work at pace and manage multiple priorities.

•    Strong stakeholder management across commercial, brand, media, finance and supply chain teams.

•    Experience with TikTok Shop, Amazon, Shopify, retailer marketplaces or social commerce.

•    Understanding of creator-led commerce and affiliate traffic.

•    Experience managing high-growth or emerging digital channels.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years. 

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.