KEY JOB ACCOUTABILITIES:

Accountable for the Growth of Matrix brand in Vietnam – which is no.1 market in Asean, and priority no.1

Define and steer the country strategy, priorities for Matrix in consistent with the international brand positioning and the Asean strategic frame to contribute to continued growth for the brand and the consumer relationship.

- Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue) 

- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs

 - Implement new launches and marketing mix strategies (IMC/360/Digital/Advocacy/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines 

Closely working with commercial and trade marketing to develop strategic customized brand for key retailers. Ensuring right consumer/shopper engagement plans, pricing & promo strategy: