Senior Product Brand Manager – Garnier (Skincare)
Are you a visionary brand marketer ready to shape the future? Join our agile team to architect cutting-edge brand strategies, revolutionize media engagement, champion deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.
A DAY IN THE LIFE
Work closely with the rest of the BRAND 3.0 marketing team in the UK and liaise closely with the DMI & Zone teams overseas. Responsible for developing the brand strategy and 3Y vision with the BBL and ensuring all the marketing touchpoints are strategically activated in line with long term strategy
MEDIA
Determine media strategy working very closely with our media agencies, have a clear POV on BETs and use tools such as BETIQ when available for media mix modelling
Embrace a new marketing model with digital transformation at the heart and an emphasis on advocacy acceleration.
CONSUMER
Work very closely with CMI to continuously improve our understanding of the consumer &U how to harness consumer & shopper data to make our marketing more effective.
Work with our creative agency on insight-led local media creatives and content shoots
Regularly have contact with consumers themselves and should be adept at working with all levels from senior management, retailers & agency partners.
CATEGORY & PRODUCT
Master tools such as Nielsen/Boots IRI to have a strong understanding of the category shifts and trends for the future
Have exposure to the international brand development teams with the opportunity to contribute to new projects & new launches with a 3Y strategic vision on the markets needs.
Work closely with the UKI legal and scientific teams to ensure marketing material is compliant as well as unlock compelling claims for our products
BRAND PERFORMANCE
Accurately track brand performance and financial objectives. You will have considerable input in establishing associated brand budgets and financial goals.
Own the A&P spends of the PNL but also have a strong understanding of driving the total PNL sustainably managing the GM and REX targets
WHO YOU ARE
Someone who loves brands and is excited by products being developed and acts as a Brand ambassador. Alongside experience in a similar role, you should be confident that you can demonstrate all the following:
• Highly numerate skills and are strong analytically
• Strong Communication skills both written and verbally
• Excellent presentation skills
• Strong negotiation skills
• Experience in a fast-paced sales environment
• High organizational with prioritization skill
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.