Search Manager - Organic Performance & Content (SEO + LLM Search)

We’re looking for a Search Manager who’s passionate about the future of organic discovery, someone who can bridge classical SEO excellence with the new frontier of Generative and LLM-powered search engines. In this role, you’ll lead strategies to grow visibility, authority, and engagement across both traditional search engines (Google) and emerging AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, Copilot, etc.), ensuring that our content ecosystem is optimized for how people search and find information. You’ll collaborate closely with Content factory and Brand teams crafting high-performing content that ranks, engages, and converts.

A DAY IN THE LIFE

SEO & Classical Search

• Own the organic performance roadmap, setting quarterly KPIs for traffic, visibility, and conversion.
• Conduct keyword, intent, and SERP analysis to inform content creation and optimisation.
• Lead technical SEO audits (crawlability, site speed, structured data, internal linking).
• Partner with content, media, and web teams to ensure SEO best practices across all touchpoints.

LLM & Generative Search Optimisation

• Develop a Generative Engine Optimization (GEO) framework to ensure brand visibility within AI answers, summaries, and citations.
• Analyse emerging AI search ecosystems (e.g., ChatGPT Browse, Perplexity, Gemini, Bing Copilot, Meta AI) and identify ranking or citation opportunities.
• Partner with Brand teams to structure information to increase inclusion in LLMs. Collaborate with Advocacy & Influence teams for editorial and conversational content, optimised for entity recognition and topic authority.
• Build monitoring processes to track brand presence in AI-generated responses and adjust strategy accordingly together with SEO-agency. 

Insights & Innovation

• Maintain a test-and-learn culture around organic growth experiments (snippet optimisation, schema changes, zero-click results).
• Stay ahead of AI search evolution, evaluating new tools, APIs, and partnerships that can future-proof visibility.
• Educate stakeholders on the evolving nature of search and champion the role of organic as a growth engine.

WHO YOU ARE

• Strong experience in SEO, organic growth, or content performance management.
• Proven success driving measurable organic traffic and engagement.
• Deep understanding of search algorithms, ranking factors, and content optimisation.
• Analytical mindset & cross-functional collaboration skills (content, tech, media, and analytics).
• Familiarity with LLM-based search platforms and AI content optimisation (ChatGPT, Perplexity, Gemini, etc.).

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.