Are you ready to take the lead in transforming how professional beauty connects with its audience through innovative media strategies? This role offers the chance to shape the media landscape, collaborate across teams, and drive meaningful results in a dynamic and evolving industry. Intrigued? Keep reading—this might be the opportunity you’ve been searching for. We are currently looking for a Nordic Media Lead in the Professional Products Division based in Copenhagen. 

Your Mission 

As the Nordic Media Lead for the Professional Products Division, your mission is to build, implement, and activate the media strategy for the division, working closely with brands, regional HQ, and multi-divisional teams. You will drive a full-funnel consumer journey, leveraging L’Oréal’s Beauty Engagement Touchpoints (BETs), and ensure strategic alignment with the Nordic CDMO and brand teams. 

Reporting to the Chief Digital Officer of the Professional Products Division, you’ll lead a talented, driven team of 1 expert and collaborate transversally with brand teams and the central Nordic media team (CDMO). Your key responsibilities will include: 

• Media Strategy & Planning: Design and implement 360-degree media strategies, driving channel planning in collaboration with brand teams and CDMO. 
• Media Intelligence & Innovation: Stay ahead of trends, explore emerging media channels, and enhance campaign effectiveness through innovation. 
• Campaign Execution & Performance: Oversee media campaigns, ensuring strategic alignment, budget efficiency, and adherence to ROI & Golden Rules. Set and monitor digital performance KPIs, fostering continuous improvement with the right tools and methodologies. 
• 1P/2P Media & Retail Media: Define and govern divisional 1P/2P media strategies. Lead and support Retail Media activations, ensuring alignment across teams. 
• Stakeholder & Partner Management: Build strong relationships with internal teams, external media partners, and agencies to ensure strategic alignment and excellence in execution. 
• Team Leadership: Manage and mentor a talented media team, driving their development and expertise. 

We Are Looking For 

• A media expert with minimum 5 years’ experience, preferably within FMCG or beauty; media agency background is highly relevant. 
• Demonstrated expertise in digital marketing, media planning, and emerging platforms, with a strong understanding of Retail Media and both online and offline retail dynamics. 
• Strong analytical skills, a data-driven mindset, and the ability to navigate digital tools and solutions. 
• Excellent communication and interpersonal skills, with proven experience in managing and developing teams and collaborating across brands, divisions, and agencies. 
• An entrepreneurial, proactive, and results-oriented mindset, with the creativity to propose and implement innovative media solutions in a fast-paced environment. 

We are looking for our new Media Lead to start as soon as possible. The position is permanent. Applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation. 

What’s In It For You 

From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals. Furthermore, we offer: 

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!) 
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal 
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! 
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference! 

Who We Are

At L’Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while taking care of the planet, creating more hope and less waste. We create unique experiences in every channel, just as unique as you are. 

We’re committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.