Are you the innovative, results-driven leader we’re looking for to shape the future of Advocacy & Influence for L’Oréal’s Consumer Products Division in the Nordics? Do you have the vision to craft impactful strategies, inspire teams, and drive cultural relevance across dynamic markets? Then read on - you might be the perfect fit for this exciting opportunity as Nordic Advocacy & Influence Lead (cover) in Consumer Products Division in Copenhagen.
Your mission
As the Nordic Advocacy & Influence (A&I) Lead for the Consumer Products Division, your mission is to build and implement the social and consumer advocacy strategy for the division. You will drive advocacy acceleration - ensuring we are moving at the speed of culture, optimizing strategies in always-on, and driving initiatives to win in engagement with a data-first mindset. You will lead and inspire a team of Brand Advocacy & Influence Managers (matrix reporting) organized per brand, empowering a collaborative environment to drive excellence, creativity, and innovation. You will play a crucial role in achieving our Advocacy & Influence ambition to be market leaders in Share of Influence.
Your responsibilities will include
Advocacy & Influence Strategy: Designing and implementing advocacy strategies to amplify brand presence. Adapting global divisional strategies locally and championing Creator Loyalty programs to strengthen influencer relationships.
Social Media & Content Leadership: Leading owned social strategy design and activating the latest social media trends. Crafting compelling storytelling content and ensuring A&I acceleration with cultural and local relevance.
Performance Optimization & Insights: Analyzing digital KPIs, streamlining reporting, and sharing best practices. Building a learning loop based on data and performance insights to refine strategies.
Stakeholder Collaboration & Growth: Partnering with internal teams and external influencers to deliver impactful campaigns. Expanding A&I into new segments, such as men and gaming, and optimizing retailer-driven influencer activations.
Team Leadership & Development: Inspiring and guiding a talented team while fostering collaboration and innovation. Upskilling Brand A&I Managers and business partners to enhance A&I capabilities.
The role reports to the Chief Digital Officer (CDO) of the Consumer Products Division and leads a driven and talented team of 2 direct reports and 9 dotted-line reports.
We Are Looking For
You’ll thrive in this role if you:
- Have +5 years of experience in advocacy & influence positions and a proven track record in digital media, influencer strategy, PR, and social media platforms.
- Are experienced in leading a team and driving projects from start to finish with a hands-on, results-driven approach.
- Are an expert in performance analysis, digital KPIs, and developing insights to optimize strategies.
- Possess strong interpersonal, presentation, and communication skills (written and verbal).
- Are fluent in English and preferably in one of the Nordic languages.
We are looking for our new Nordic Advocacy & Influence Lead to start in January ‘26. The position is a 12 month fixed term parental leave cover. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s In It For You
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals.
Who We Are
Join us at L’Oréal, the world’s #1 beauty company present in over 150 markets. For over a century, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone and our planet.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.