MEDIA MANAGER - LUXE
The role
To strengthen the position of the Luxe Division within the rapidly growing and complex media landscape, we are looking for a Media Manager. This role is part of the L'Oréal Luxe Division. At L'Oréal Luxe, our portfolio is composed of 26 brands of which 17 are global brands, including major brands, highly-aspirational and multi-expert, such as Lancôme, Yves Saint Laurent and Giorgio Armani. You will report into the Head of Consumer Engagement, as part of the CMO team.
Today, Luxe media is functioning as a strong machine, leading the way in beauty marketing — being a critical touchpoint in supporting our brand objectives and reaching new target audiences. As Media Manager, you will lead the way by creating a unified full-funnel vision, campaigns and will have a strong focus on bringing innovation and magic with a strong digital footprint. You will maximize media investment effectiveness and drive profitable growth for L'Oréal Luxe brands within the Benelux Hub through strategic media partnerships and data-driven campaign execution. You will fulfil a leading & connecting role as media expert towards the organization.
We are looking for:
- A digital native, data-savvy media expert
- With affinity with retail media & data audiences
- Eager to drive innovation, test & learn and keep up with market trends
- Strong in stakeholder management, feeling confident in interacting with multiple communities inside and outside L'Oréal (e.g. Marketing, Sales, CDMO, Agencies)
- Self-steering and an easy collaborator — managing up and down
- Setting the organization up for success by being able to zoom out for future optimisation, as well as willing to get hands dirty to drive innovation at the speed of light
- A positive force who brings energy to the team and maintains a solution-oriented mindset
Key Job Responsibilities:
- Act as the guardian of the strategic framework and division strategy on full-funnel media
- Build the full-funnel division media strategy based on rules of engagement and lead the annual brand plan cycles
- Lead the full media strategy and execution for YSL Beauty, Prada, MiuMiu, Biotherm and more.
- Develop data-driven media investment strategies aligned with brand objectives, driving increased conversions and enhanced brand visibility
- Serve as the strategic counterpart and key contact for media agencies and the CDMO media team
- Act as business partner and first point of contact for Business Units and the E-COM community on questions and escalations, responsible for successful collaboration with the media agency and strong media results
- Drive the media Test & Learn agenda and platform/format innovations
- Upskill yourself and the organization by attending platform QBRs (TikTok, Meta, Amazon, Google, etc.), organise upskilling sessions, and drive media & division QBRs
- Analyse local media campaign performance data and provide actionable insights leading to continuous campaign performance improvement
- Support the division's eventing media strategy together with the e-activation lead
Competencies & experiences:
- University degree (MSc)
- Fluent in English; Dutch and/or French are a strong plus
- Minimum of 5 years of relevant experience in (digital) marketing, preferably in a media role
- Proven experience in Media Planning, Digital Strategy, or Performance Marketing is essential
- Learning mindset, eager to test & learn and drive innovation
- Easy collaborator with strong stakeholder management skills
- Self-steering with a strong sense of ownership
- Data-savvy with strong analytical skills
- Fluent in Full Funnel planning whilst aware of the latest media trends
- Capable of managing complexity
What do we offer?
When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore you will find with us:
- An inspiring work environment with ambitious colleagues, where working Agile is the norm
- A healthy career perspective with good development and career opportunities
- A competitive salary which is adjusted on an annual basis in case of good performance
- Excellent secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses, and a favorable pension scheme
- Significant discounts on L'Oréal products
- Nice extras such as various sporting company activities
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.
Diversity
At L'Oréal we aim to hire a diverse workforce: "A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant" (Jean-Paul Agon, Chairman of L'Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions? Then apply quickly!