Marketing Effectiveness Manager
As a strategic marketing effectiveness manager, you will fuel optimisation of marketing spend, through data driven decision making. Reporting to the Head of Marketing Measurement in our central CDMO multi-division team, this role will work closely with multiple L’Oreal brands to: Understand their brand objectives, craft analysis, scope MMM projects and deliver insights and optimisations on marketing mix.
A DAY IN THE LIFE
The objective of this role is to answer key business questions, drive ROI and sell out improvements. The role will be highly varied, with opportunity to work with multiple stakeholders across the business locally and globally.
• Own and deliver up to 9 MMM projects per year
• Own the data collection and validation process in partnership with modelling partners
• With Head of Marketing Measurement craft and deliver insights based on MMM consolidations
• With brands, craft strategic optimisations based on past MMM performance
• Work closely with modelling partners to project manage and schedule deliverables on time for key strategic moments
• Foster strong relationships across multiple functions including marketing/finance/data
• You will be a consultative expert to divisions and encompass all elements of advanced analytics.
• You will drive upskilling and understanding of complex topics with simple actionable story telling.
WHO YOU ARE
• Demonstrable prior experience in analytical consulting, preferably within marketing or media.
• Expertise in MMM methodology, or equivalent transversal understanding of statistical principles
• Understanding of (MMM) data collection process
• Strong excel skills and proficient in manipulating large data sets
• Strong presentation and story-telling skills
• Excellent project management skills
• Stakeholder management skills, building relationships with modelling providers, brands and division experts
Advantageous, but not essential:
• Understanding of media and media optimisation would be highly advantageous
• Experience working in a large matrix organisation/experience with local/global dynamic would be advantageous but not essential
• Experience within FMCG/CPG
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.