Job Title: Manager, Marketing, NYX US
Location: El Segundo, CA
Reports To: AVP, Marketing
Summary:
The Marketing Manager will play a key role in supporting the development and execution of marketing strategies for NYX Professional Makeup in the US market. This role requires a highly motivated and creative individual with a strong understanding of the cosmetics industry, digital marketing trends, and the NYX Professional Makeup brand identity. This individual will collaborate closely with various teams, including sales, product development, and creative, to ensure cohesive brand messaging and achieve marketing objectives.
Responsibilities:
- Assist in the development and implementation of marketing plans aligned with overall brand strategy.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Manage and execute digital marketing campaigns across various platforms, including social media, email, and paid advertising.
- Collaborate with influencers and content creators to generate engaging content.
- Track and analyze marketing campaign performance, providing data-driven insights and recommendations for optimization.
- Monitor and report on competitor activities and market trends.
- Support the development of creative assets, including product copy, social media content, and marketing materials.
- Manage the marketing budget and track expenses.
- Assist in the planning and execution of product launches and promotional events.
- Collaborate with the sales team to ensure alignment between marketing and sales efforts.
- Stay up-to-date on the latest beauty industry trends and digital marketing best practices.
- Perform other duties as assigned.
WHO YOU ARE:
- You have a natural ability to collaborate well with others and thrive when part of a team.
- You possess exceptional organizational skills and manage your time well.
- You thrive in a fast-paced, entrepreneurial environment.
- You love to dream big and then work collaboratively to make ideas happen down to the smallest detail.
- You have a creative inclination to come up with out of the box ways to surprise and delight.
- You have a passion for the ever-changing, ever-competitive beauty industry.
- You are bold – willing to take informed risks and dare to be different.
- Background in digital, content, platform
- Proven command of Excel, PowerPoint, Word
- Previous work experience and involvement with calendar management, organization, activity planning.
- Excellent interpersonal, verbal, and written communication skills
REQUIREMENTS:
- College Degree
- 3+ years of relevant ecommerce, digital, creative and asset management experience
- Excellent attention to detail
- Strong time management and prioritization skills
COMPANY OVERVIEW
NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today’s emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.