Job Title: Marketing Manager (Incremental Business and Marketing Activation)
Business: L’Oreal Paris Hair Care
Division: Consumer Products Division
Location: NYC (Hudson Yards)
Reports To: VP, Marketing - L’Oréal Paris Hair Care
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do:
This position is responsible to drive brand growth and accelerate market share of incremental and new business lines for L’Oreal Paris Hair Care by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the Marketing Manager responsibilities includes owning and uncovering deep consumer insights to initiate breakthrough communications, data-driven marketing alongside media analysis and recommendations.
Other responsibilities include but are not limited to performing business & competitive analyses supporting all pillars of the hair care team, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
Job Responsibilities:
Brand Management & New Product Launches:
- Ownership and responsibility for supervising entire go-to-market (activation) process across multiple launches- shopper, social, media, education, etc.
- Sell projects to management at large
- Influence long term strategic product development with global partners
- Collaborate with Creative to create launch materials including advertising, merchandising, sampling and point-of-sale collateral
Strategy & Planning:
- Drive the research, analysis, category trends and insights to develop long term strategy
- Oversee and guide plans development and create vision for businesses
- Contribute to total category strategy / plans
Sales/Trade Marketing:
- Drive the research, analysis, category trends and insights to develop long term strategy
- Oversee and guide plans development and create vision for businesses
- Contribute to total category strategy / plans
- Collaborate with Omni Shopper partners to develop promotional strategy and activation calendar
Financial P&L and Forecasting:
- Ownership of annual sales forecast and monthly monitoring of performance, KPIs etc
- Understand and manage financial implication of forecast (i.e.) E10 and Full year number
- Own accuracy of all budgets and roll up of total category with finance
- Manage budget allocation between Marketing and Advertising spending buckets and brands with peers
- Work cross-functionally to identify and execute valorization opportunities that improve product margin
Promotions/Advertising / Media:
- Actively monitor media/advertising performance and influence strategic direction for owned franchises
What We Are Looking For:
Education/Experience:
- BA degree required.
- 5+ years of Industry related marketing work experience (consumer package goods, beauty, personal care/grooming)
- Experience working collaboratively with various business functions including Finance, Sales, Industry, Supply Chain, Demand Planning and Creative
- Experience managing external and agency relationships, with focus on integrated-ICC campaigns
- Demonstrated experience successfully launching and managing new products or renovation
- Familiarity with Digital and Social Media marketing platforms and tactics
- Proficiency in reading and analyzing syndicated market/sales data (IRI, Nielsen, Salesforce, etc)
- Prior experience in Operational Marketing
Competencies/Skills:
- Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
- Market Research: ability to read and interpret research data
- Leadership: Demonstration of leadership with team; support departments and customers
- Strong Project Management Skills
- Information & Data management
- Rigorous quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Strong appreciation for our business / sensitivity to métier
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $98,200-$137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.