Job Title: Manager, Amazon Media
Division: CDMO
Location: NYC (Hudson Yards)
Reports To: Amazon Retail Media Pod Lead
WHO WE ARE
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group’s business.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
The Manager, Amazon Media will take on a primary role in the planning and execution of key strategic initiatives within the Amazon platform. This individual will support the division to develop, implement and manage all aspects of the L’Oréal retail media strategy.
WHAT YOU WILL DO:
The Manager will be responsible for planning, execution, budget management, reporting on behalf of the division and work with outside agencies to manage Amazon media programs that maximize brand image, sales of specific product lines, and drive brand performance.
The role reports directly into the Retail Media, Amazon Pod Lead and requires ongoing collaboration with multiple internal & external stakeholders including but not limited to the division CDMO, global stakeholders, finance, and other LUSA leadership.
Skills required:
- Familiarity and expertise with the Amazon Advertising ecosystem- programmatic, search and display or similar experience (hands on keyboard experience a must)
- Ability to implement media best practices to take full advantage of the Amazon ecosystem
- A working knowledge of all media channels and the prowess to remain diligent on market trends and marketplace conditions
- Demonstrated understanding of strategic planning and program implementation in the digital space
- Strong attention to detail and focus on process especially when managing numerous budgets and reporting to internal team(s)
- Experience working with/ management of agency partners and internal teams
- Ability to translate brand and campaign objectives into strategic optimizations
- Demonstrated understanding of strategic planning, partnership development and program implementation
- Ability to collaborate effectively and respectfully cross-functionally and create clarity within an emerging capability that touches multiple teams
- Experience leveraging 3rd party tools (i.e. Pacvue, Vendor / Seller Central, etc) to drive business results
- Passion for building full-funnel campaigns, and ability to leverage tactical tools (i.e. AMC, 3rd party studies) to prove out success
- Ability to analyze brand and campaign performance, as well as execute and present media investment performance clearly to key stakeholders and leadership
WHAT WE ARE LOOKING FOR
- Bachelor’s Degree
- 3-5+ years experience with a traditional agency or media-focused role (Amazon ads experience a must, Amazon DSP required)
- Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business need and estimated impact.
- Experience writing RFP’s/ briefing agency partners
- Effectively communicate (both verbally and written) with multiple groups, including presentations
- Ability to effectively present to and persuade an individual or group or people.
- Ability to prioritize and manage multiple responsibilities with attention to detail.
- Self-motivated, results and solution oriented, strategic thinker
- Strong time management and prioritization skills
Judgment and Decision Making:
This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account to influence, convince, and introduce new ways of engaging our consumers via media.
Essential Physical Requirements:
Must be able to work in an office environment.
Other Requirements: 1. Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures) |
2. Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors. |
3. Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset. |
4. Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights. |
5. Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity |
6. Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas) |
7. Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks |
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
WHAT’S IN IT FOR YOU
- Salary Range: $98,400-$140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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