Job Summary:

The Brand/Product Marketing Intern will support the Maybelline Brand/Product team in executing marketing strategies and initiatives. This role offers a unique opportunity to gain hands-on experience in a dynamic and fast-paced environment within the beauty & makeup industry. The intern will contribute to various projects, including market research, competitive analysis, and brand communication including social media engagement, content creation, and activation.

Key Responsibilities:

• Market Research & Analysis: collect, monitor and analyze consumer trend, market and brand performance to identify opportunities and propose marketing approaches to maximize product/campaign performance. Continuously assess, evaluate activities effectiveness, and propose corrective adjustment if necessary.
• Brand communication: assist Brand/Product team in working with internal and external stakeholders to develop all elements of TTL marketing mix (social media & digital, communication assets, activation) to strengthen brand equity and ensure alignment with brand/product positioning per guideline and strategies
• Project Management: deliver campaign/new launch plan successfully with high quality and in-time implementation
• Administrative support

Qualifications:

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field
• Strong interest in the beauty industry and brand marketing
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills

• Experience with social media platforms (Instagram, Facebook, TikTok, etc.) is a plus