Head of Performance Media - CDMO
Step into a pivotal role as our Head of Performance Media, where you'll define strategy, govern significant investments, and accelerate our digital transformation journey. Reporting to the Media Director, you will lead critical partnerships and empower our teams to maximize business impact across Retail Media, Search, and Affiliates, making a tangible difference to our Group's success
A DAY IN THE LIFE
As the Head of Performance Media, you will be a central pillar of our media acceleration, reporting directly to the Media Director. Sitting within the Chief Digital & Marketing Office (CDMO), you will be responsible for defining and driving the strategy, governance, and innovation agenda across all four L'Oréal divisions. You will lead on our partnerships with major retailers and media owners, ensuring that L'Oréal remains at the forefront of the dynamic performance landscape. This is a key strategic role that will drive our digital transformation, establish future-fit best practices, and ensure our investments deliver strong business results across the Group.
GROUP-WIDE MEDIA STRATEGY & GOVERNANCE
• Define and drive the comprehensive Performance Media strategy and governance for L'Oréal UK and Ireland, covering Retail Media, Search (Paid & Organic) and Affiliates.
• Establish and enforce the rules of engagement for all stakeholders (internal divisional teams, agency partners, media owners, retailers) to ensure strategic alignment and operational excellence.
• Govern all Performance Media buying to ensure investment strategy, tracking, delivery, and verification are best-in-class and demonstrably drive business results.
• Lead monthly cross-divisional 'Tribe' meetings, sharing governance, best practices, and new opportunities with the wider digital organisation to foster a culture of excellence.
OWN & ACCELERATE OUR RETAIL MEDIA PARTNERSHIPS
• Our goal is to be the #1 partner of choice for our priority Retail Media groups. You will be the lead point of contact and build activation plans that deliver mutual value for L'Oréal, our Retailers, and our Consumers.
• Support the development of relevant Joint Business Partnerships with key media owners (e.g. Amazon, Google, Criteo, BMG) and technology platforms to fuel our strategic growth.
MAXIMISE OUR MEDIA MIX & BUSINESS IMPACT
• Your goal is to continuously improve the performance and efficiency of our significant seven-figure media investments.
• You will measure the impact of our actions, use this data for strategic decision-making, and enable the business to make the smartest choices to deliver against our primary KPIs (Market Share, Growth, Profit).
• Support brands across all four divisions on activity planning and execution, providing expert recommendations and attending relevant briefings to ensure performance is at the heart of their campaigns.
PIONEER THE WAYS OF WORKING OF THE FUTURE
• Our goal is to be the #1 Retail Media organisation in the UK. In partnership with key CDMO and divisional stakeholders, you will define and implement new processes and ways of working for long-term success.
• Develop and run bespoke upskilling sessions for the business as part of the CDMO Training Calendar, tailoring content for different levels of expertise to uplift capability across the organization.
• Develop strong relationships with your international colleagues and counterparts to build and share global best practices.
WHO YOU ARE
• Extensive experience within Media and/or Performance Media. (Business management experience within Commercial / Business Development preferable but not essential)
• The ability to build strong relationships and networks internally and externally with a broad range of stakeholders including Retailers, Retail Media Networks and Agency.
• Great communication and influencing skills to share your vision and take people across the organisation with you.
• An analytical mindset combined with entrepreneurial drive to spot opportunities and make them happen.
• Strong problem-solving skills, ability to work flexibly, autonomously and take ownership for your partnerships and plans.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.