Head of Communications and Advocacy – Maternity Cover FTC

As Head of Advocacy you will be responsible for the Advocacy, Social and Communications strategy for some of the fastest growing skincare brands in the UK&I. You will work across La Roche-Posay, CeraVe, Vichy and SkinCeuticals as well as closely with Corporate and Internal Communications, Digital, Marketing, Media and Content.

A DAY IN THE LIFE

FUNCTION LEADERSHIP

· Manage, coach & grow a strong team 6+ across Paid social (focusing on content and talent that wins) & Advocacy and Communications Managers driving organic press coverage, building brand equity and love via relationships, seeding & events. Both teams are responsible for ensuring we have the right profiles & ways of working in place to maximize our brands’ vision.

· Act as a key expert & consultant on the divisional digital teams ‘Managing Committee’, working closely with Heads of Media & the Head of Services, Platforms and Community to ensure digital and communication KPIs are met.

· Be a key close partner for our UKI CDMO team

· Building close partnerships with relevant external stakeholders – such as Medical professionals, PR agencies, Platform leads,, talent agencies

· Sharing best practices & knowledge across the L'Oreal Dermatological Beauty Division

BRAND ADVOCACY & COMMUNICATION STRATEGY

· Development of the Communications & Advocacy strategy across the x4 brands in the UK & Ireland

· Work closely with the Head of Medical Communications & Relations to ensure synergies across B2C & B2B strategy

· Identify key KOL & VIPs needed to deliver the Communications & Medical Advocacy strategy

· Forge and foster relationships with key stakeholders for the division, including partners, press, influencers and KOLs

· Agree investment strategy for brands in collaboration with the brand teams

· Platforms: overseeing Paid Social Brand Managers’ creation of all paid content across Social channels, ensuring it’s hyper-relevant & forward thinking. Ensuring we’re on the right platforms & looking into future opportunities, overseeing the team’s real-time analysis of what’s working & not

· Set a clear vision for your team on our full influencer strategy including VIPs through to nanos, in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities

· Partnerships: working closely with our PR, brand & charity partners, overseeing the Comms plan to ensure best-in-class partnerships with our key stakeholders, and creating cut-through events & brand moments to engage our communities.

· Oversee KPIs and dashboard reporting tools to measure success

· Ensure synergies and maximise advocacy initiatives across retailers & trade marketing

CORPORATE & INTERNAL COMMUNICATION

· Strategise local communication & build a coordinated vision

· Drive corporate communications on all media, including leading on brand philanthropy & CSR topics

· Providing internal counsel & communications support to senior stakeholders

CRISIS COMMUNICATIONS

· Anticipate, identify and strategise sensitive topics for the division and the brands

· Lead in crisis situations, ensuring teams are supported and processes implemented efficiently

WHO YOU ARE

· An Innovator and Communicator

· Powered by purpose and passionate about skin health

· Respected holding established relationships with key stakeholders including press, influencers and doctors

· Experienced in leading an engaged and enabled team

· Demonstrate the ability to build relationships with all personality types

· Highly socially savvy with a good understanding of media plans, social platform strategy and content excellence

· Highly resourceful, flexible and able to solve problems

· Up to date with the latest trends and innovations across the social landscape

· Confident and think boldly, bringing new ideas and perspectives to the table.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.