KEY JOB ACCOUNTABILITY 

1. Strategic planning 

• Analyse consumer and market insights / competitors to define strategic 3 years marketing plan to achieve business target of growth and profit. 
• Develop and lead annual marketing strategy to achieve business objectives. 

2. Portfolio management:  franchise/ product positioning, product mix, pricing strategy for total brand

• Studycustomer insights/ competitor & market analysis to develop local relevant unique selling point and proposition
• Take full responsibilities for product launch/discontinue in collaboration with retail, education, logistic to keep the most productive portfolio
• Forecast ownership for these categories (Skincare, Make-up)to deliver SO target, growth and market share
• Define strategic portfolio mix and pricing for current catalogue, new launches, discontinued products to achieve profitable gross margin

2.       Brand communication management

• Lead to define strategic communication idea is relevant with local customer insights and brand equity
• Lead IMC planning and 360 campaign O+O+O execution (Media, Advocacy, Social Content, Retail, Merchandising, Promotion, Activation) to drive sales & build brand equity
• Coordinate with Retail, Education & Merchandising for retail excellence to achieve outstanding visibility, brand image and service
• Co-lead media mix to ensure effectiveness & efficiency
• Build relationship with Partners for optimized brand value & visibility

3.  Digital champion of brand

• Analyse consumer journey online to offline to select media touch points for brand. 
• Drive strategic media plan(investment & content strategy) to drive brand awareness & engagement online and optimize for media efficiency

• Lead execution for all brand digital campaigns on key platforms (Search, Social, Application/ CRM) 
• Monitor ROI & evaluate Reach/ frequency to constantly improve effectiveness & efficiency.

4. Budget management

• Managein-charge A&P budget in line with brand strategy & PNL. 

5. People development 

• Develop marketing team in terms of core competency and leadership. 
• Team player & builder to build and develop strong brand team with right collaboration mindset and competency

KEY COMPETENCIES REQUIREMENT

1. Strong background in marketing

2. Excellent analytical skill and critical thinking 

3. Strong people leadership 

4. Good digital expertise

5. Strong sense of beauty and passion about beauty industry

6. Entrepreneurship, collaborative mind-set.