KEY JOB ACCOUNTABILITIES

• Manage Brand on the platform (TikTok shop) to deliver business expectations 
• Build up online business strategy of LDB’s brand (LRP, Vichy, CeraVe in TikTok shop 
• Manage online monthly and yearly targets in terms of sales, channel awareness and P&L. 
• Build up strong commercial team to excellent monthly online business plan, promotional campaigns and commercial offers across online platforms. 
• Ensures that the online brand presence by cooperating with E-MKT and Brand team for media strategy and online activities. 
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensure website UX/UI. 
• Work closely with operation team to ensure customer experience across online platforms in term of delivery and after sales service. 
• Build up strong and skillful customer service team to enhance online consultant which deliver the best service to consumer. 
• Drives relationship with partners to ensure synergies between the brand’s own activities and partners. 
• Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase. KPIs: revenue, traffic, CR, speed-to-market, promotion budget

KEY REQUIREMENTS

• University degree 
• Digital savvy, e-commerce obsession 
• Working experiences in e-commerce at least 3 years 
• Very good in teamwork & self-motivated 
• Good communication 
• Strong negotiation. 
• Business driven mindset to drive sales growth. 
• Independent, proactive and highly responsible. 
• Platform (TikTok shop) understanding is a plus 
• Good English communication.