Title: Director, Corporate Brand Content & Media Partnerships
Department: Corporate Affairs & Engagement
Supervisor Title: Head of US Corporate Brand & Engagement
Location: New York, NY – 10 Hudson Yards
Who We Are:
L'Oréal USA is the largest subsidiary of the L'Oréal Groupe, the world's leading beauty company. Through its management of over 35 iconic beauty brands, L'Oréal USA generates more than $11 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L'Oréal USA's commitment to sustainable growth is driven by the company's L'Oréal for the Future ambition which demonstrates sustainable development across the Group's value chain. The company is headquartered in New York City, employs more than 12,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.
What You Will Learn:
L'Oréal USA is seeking a highly creative and strategic Director of Content & Media Partnerships to join the Corporate Brand & Engagement team within Corporate Affairs & Engagement (CA&E). Reporting to the Head of US Corporate Brand & Engagement, this role will create owned and paid content that shapes how L’Oréal Groupe is positioned in the US market.
A multifaceted communicator, the Director will combine strong corporate brand positioning instincts with an understanding of the evolving US media landscape to identify the right stories, partners, and channels to create high-impact content that advances the Groupe’s reputation and corporate brand objectives.
Key Job Responsibilities
This role is best suited for an exceptional storyteller and relationship builder who understands how to translate complex corporate topics into engaging content. The ideal candidate brings equal strength in strategic thinking, editorial judgment, relationship management, content production and fluency in paid media partnerships—and can represent L’Oréal with confidence and credibility in creative and external settings.
Corporate Narrative & Story Identification
- In partnership with the Head of Corporate Brand, identify and develop high-potential corporate stories that strengthen understanding of L’Oréal Groupe, its purpose, expertise, impact, and leadership in beauty.
- Translate complex business, innovation, culture and sustainability topics into clear, compelling, audience-first narratives.
Impactful Owned & Paid Content
- Establish clear creative briefs that define the audience, strategic objectives, narrative and performance expectations for each initiative.
- Lead the development of premium content, custom publisher partnerships, social-first storytelling and other content formats that drive meaningful audience engagement.
- Maintain a strong pulse on emerging formats, publisher offerings, creator ecosystems, platform innovation, and cultural trends to identify opportunities for L’Oréal Groupe to lead—not follow—the conversation.
Media Partnerships & External Relationship Management
- Build and manage a strategic ecosystem of media, publishing, platform, creator, and content-production partners that can help L’Oréal Groupe tell its stories with scale, credibility, and cultural relevance.
- Serve as a day-to-day contact for key external partners, representing L’Oréal with polish, sound judgment and a clear point of view.
- Identify and evaluate partnership opportunities based on strategic fit, audience quality, brand safety, creative potential, measurement capability, and anticipated return on investment.
Collaborative Internal Stakeholder Engagement
- Act as a central connector across internal teams to align corporate story development, communications priorities, content strategy, and paid amplification.
- Work in close proximity to other members of the Corporate Affairs & Engagement team to ensure our content efforts support other internal priorities.
- Create clear, inspiring presentations and recommendations that align senior stakeholders around a shared point of view and path to action.
Measurement, Optimization & Budget Stewardship
- Partner with the Media & Measurement Manager to connect content performance to broader corporate brand objectives and year-over-year learning.
- Translate results into clear executive-level narratives, recommendations, and optimization plans.
- Continuously assess the effectiveness of partners, programs, and channels to improve impact and return on investment over time.
What We Are Looking For:
Qualifications/Requirements
- Education: Bachelor’s degree in Communications, Marketing, Journalism, Media, Advertising, Business, Public Relations, or a related field.
- Experience: Minimum 8–10 years of progressively responsible experience in corporate brand strategy, content strategy, media partnerships, branded content, communications, integrated marketing, publishing, or related discipline. Experience within beauty, luxury, consumer goods, media, technology, or other highly visible consumer-facing industries is preferred.
- Corporate Storytelling: Demonstrated ability to identify compelling stories within complex organizations and transform them into clear, engaging narratives for external audiences.
- Media & Partnership Expertise: Deep understanding of the US media landscape, including premium publishers, digital platforms, social ecosystems, creator partnerships, branded-content models, and emerging content formats.
- Paid Content Fluency: Experience developing and managing paid content programs and integrated media partnerships, with a clear understanding of how to balance creative ambition, audience relevance, brand safety, and measurable outcomes.
- Strategic Thinking: Ability to connect corporate positioning and business priorities to audience insight, cultural context, and channel strategy.
- Creative Judgment: Excellent editorial instincts and a sharp eye for what will make a story timely, credible, differentiated, and worth people’s attention.
- Communication: Exceptional written, verbal, and presentation skills. Ability to simplify complex information and communicate a clear, compelling point of view.
- Organization: Highly organized, detail-oriented, and able to manage multiple high-visibility initiatives, stakeholders, budgets, and deadlines simultaneously.
- Measurement Orientation: Ability to define performance objectives, interpret campaign and content results, and use data to strengthen future recommendations and investment decisions.
Desired Skills
- Experience working with or within premium publishers, media companies, creative agencies, media agencies, or brand studios.
- Experience developing executive thought-leadership content or corporate storytelling platforms.
- Familiarity with topics including sustainability, science and innovation, social impact, purpose-led business, inclusive beauty, and corporate reputation.
- Experience overseeing branded content productions, from briefing and concept development through approvals, launch, optimization, and reporting.
- Strong negotiation skills and experience managing scopes of work, partnership agreements, and vendor relationships.
- A natural curiosity about culture, media, beauty, technology, people, and the stories shaping how audiences see the world.
- Interest in the beauty industry preferred.
Additional Benefits Information As Follows:
- Salary Range: $138,500-$200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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