Job Title Director, Advocacy & Influence

Division: Consumer Products Division

Location: New York, New York

Report To: VP – Digital Content

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

The role of Director, Advocacy & Influence will be primarily responsible for developing and overseeing CPD’s advocacy and influence strategy in partnership with the VP of Consumer Engagement & Content and with collaboration and feedback from the Brand teams across the division. This includes creating a cohesive approach aligned with L’Oréal USA (LUSA) and global division frameworks, focusing on driving awareness, engagements, conversions, and creator retention. They will also lead creation, and activation of social, influencer, and community-led advocacy and influence programs for CPD Multibrand campaigns and events. 

This person will be the main point of contact for our agency partners, managing the operations at a divisional level, inclusive of scope, governance, and compliance. They will develop and maintain operational documentation to track activations, spend, and impact to allow us to better inform decisions and strategy. They will also be responsible for monthly reporting across A&I KPIs and data analysis to identify gaps and areas of opportunity.   

Our team attributes:  

• Collaborative empowerment – we all win together as one digital team! 
• Progressive mindset – we aim to break the auto-pilot through test, learn, and scale fast with strong ROI focus. 
• Optimistic self-starters – we have a positive mindset, are AGILE and are not afraid to be scrappy! We are always up for a challenge. 
• Left brain / right brain – we are passionate about data driven decision-making alongside creativity and innovation. 
• Diversity & inclusivity – we value a team made up of diverse backgrounds and experiences and thrive with an inclusive culture. 

What You Will Do

• Own strategic development and activation of A&I campaigns for CPD Multibrand projects including influencer management, experiential activation, sampling/seeding, and community management. 
• Collaborate and work closely with cross-functional partners in Media and DDX on multibrand media partnerships, cultural moments, and retailer events. 
• Implement and adapt corporate advocacy metrics, guiding CPD brand teams in monitoring proprietary LUSA metrics and leveraging relevant measurement tools to track progress, optimize performance, and cultivate brand love.  
• Manage the A&I AOR partnership for divisional compliance, scope adherence, and overall performance. 
• Analyze existing processes and identify opportunities for improvement. Develop, implement and document streamlined and efficient processes to maximize activation to execution timing and flow. 
• Participate in Division + CDMO A&I SteerCo, serving as voice of BELs in development of new ways of working, rules of engagement, relevant RFPs, and Groupe compliance. 
• Analyze influencer marketing performance data from various sources (platforms, agencies, raw data) to measure impact on business objectives, track KPIs, and provide regular reports to brand teams and executives.  
• Work with Advanced Analytics, Social Listening, and partner agencies to develop/monitor benchmarks, identify emerging trends, and deliver actionable insights. 
• Facilitate communication and best-practice sharing within CPD’s brand engagement community, incorporating insights from other divisions and industry trends.  
• Lead the relationship with internal stakeholders and external agencies for everything related to influencer management, product seeding, and measurement.  

What We Are Looking For:

 Core Skills Required

• Advocacy Strategy Design: Defining the right advocacy strategy to reach a specific target audience and determining the most effective messaging, communication channel and appropriate advocates  
• Influencer Management: Identifying, recruiting and maintaining relationships with advocates, to enhance the visibility and reputation of an organization/brand  
• Social Trend Activation: Identifying and leveraging consumer and beauty trends to engage and grow an audience, increase brand awareness, drive engagement, and generate sales conversion   
• Team Management: Experience in managing a team, both as direct reports and external agencies 

Required Qualifications

• Bachelor’s Degree
• CPG marketing expertise
• Ability to navigate a diverse and highly matrixed organization 
• Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage & influence key stakeholders 
• Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations. 
• Shows curiosity, imagines creative solutions generating business value, promotes team/agency creativity and utilizes data to draw new insights.   
• Highly motivated individual with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives 

Preferred Qualifications

• Beauty experience – a plus  

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $138,500-200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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