Overall Job Scope
Lead all E-Commerce measurements, analytics and performance reporting with well-structured approaches to be able to suggest business growth opportunities underlying actionable
recommendations.
Key Job Accountabilities
- Lead data collection , analysis and reporting in the areas of sale, market growth & trend, demand analysis, competition and customer KPIs vs target across Shopee, Lazada , Konvy and JD platforms as well as come up with effective business intelligence recommendations and solutions on daily, weekly and monthly basis to effectively grow opportunities and avoid risks
- Run price sensitivity analysis by taken all promotional mechanics namely price-off, vouchers, flash sales , flexi combo and add-on deals into account to support team on commercial offerings development and improvement
- Develop stocks forecast model based on actual performance and trend from supply chain and demand planner as well as provide report to ensure optimal forecast accuracy level
- Provide customer purchase behaviors, profiling and segmentation data analytics for journey development and optimization that leads to acquisition, conversion and retention growth opportunities
- Responsible for data tools management namely Power BI Dashboard by collaborating with TH and Zone team to regularly update data accuracy and produce actionable reports
Qualifications
- Bachelor or Master ’s degree in business management, economics, computer science, statistics , finance or marketing
- 3-5 years of eCommerce analytical data experience
- Professional knowledge of financial analysis, statistical methods, quantitative analysis
Functional/ Professional Competencies
- Proven successful working experience as data analyst for high level analysis and reporting
- Project management skill to manage and prioritize given various taskforce in timely manner
- Thoroughly pay attention to accuracy and details and able to propose effective and actionable improvement
- Excellent analytical and critical thinking that being able to leverage and interpret extensive amount of data to actionable recommendations
- Effective communication skill to different audiences level and senior management
- Advanced excel capability and familiar with formulas creation, pivot table and forecast model