Calling all innovators, disruptors, and dreamers!  

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty,  technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.

A Day in the life 

The CRM Expert will report to L’Oréal’s CRM Center of Expertise, responsible for the deployment of CRM activities, ensuring standardization, optimization, and implementation of best practices. They support the brand team in defining the end-to-end strategic direction across acquisition, retention & loyalty, to nurture relationships with customers through digital channels.

They’re committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance, and closely collaborate with and consult the brand on CRM best practices.

Creation of campaigns  

• Creation of campaign briefs & agency management
• Responsible for segmentation
• Responsible for data activation and personalization

Strategy development

• Accountable for acquisition and retention of consumer base
• Definition of data collection and enrichment roadmap for personalization
• Activation of triggers, email, SMS, services
• Definition, design and blueprint for trigger journey design and execution coordination
• Planning & drafting cloud pages for data acquisition & enrichment
• Accountable for agency/dev execution

Quality Assurance 

• Accountable QA campaigns + Marketing
• Plan and implement brand A/B testing plan

Governance, Best Practices, Operation improvements & Recommendations 

• Support & secure excellence on CRM execution and actionable roadmap per brand
• Execute and adjust CRM calendar across assigned brands
• CRM calendar recommendations on tactics and activation strategy
• Share and adopt brand best practice and recommendations
• Execute and adapt email Activation Toolkits (Templates, configurations, unsubs models etc.)
• Long-term ideal: more FTE to fully in-house execution

Who you are

• CRM software (preferably Salesforce Marketing Cloud)
• A/B Testing
• Journey creation
• Audience/segmentation creation
• Performance analysis 
• Marketing automation
• Compliance and regulations
• Personalization techniques 
• Agile Ways of Working

What we offer

• Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
• Defined benefit and defined contribution pension plan 
• Access to a 24/7 telemedicine service (Maple)
• Hybrid work model (minimum 3 days/week in the office)
• Special Friday schedules
• Subsidized cafeteria, free coffee, soups, and tea
• Access to numerous virtual learning platforms
• Phenomenal vacation policy
• Paid year-end holiday week
• $500 wellness account per year
• Exclusive employee discounts of up to 50% (WOW!)
• Free BIXI membership and STM discounts
• Reimbursement of professional licenses
• And much more!

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

 The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

 We are proud to be an equal opportunity employer.