OVERVIEW

Build a comprehensive business forecast for Export markets, by distributor / Channel in Units and Value. Work with the Commercial Managers / Key Account Managers to monitor and update the forecast – leading to a Sales Trend.

KEY JOB ACCOUNTABILITIES

•Reporting to the business unit manager, ensure Division business forecast accuracy by following and challenging KAMs sales monthly forecasts, on baseline, promotions/activations, and launches.

•Develop deep customer knowledge on supply rules and policy, timelines, stock equation, buying patterns and activation plans.

•Aggregate the total sales forecasts in units and consolidated sales, then analyze all available facts & figures to identify potential gaps.

•Analyze secondary sell out to identify potential gaps and opportunities and highlight to business partners.

•Communicate objective feedback, propose adjustment to key stakeholders (GM, Sales, Supply, Finance) and validate the sales forecast

•Build a realistic & Bottom-up vision of sales by key-account / channel, independently from other planning exercises (budget trend, procurement plan, sales objectives), specifically from Sales Objectives.

•Build a promotional / activation plan for each key account/channel in-line with the brand strategy & RGM guidelines, for a rolling 18-month horizon

•Refresh forecast monthly, analyzing sell-in, sell out, and stock in trade performance

•Work on the forecast collaboratively with the teams while being customer centric, focusing on the retailers

•Respect yearly and monthly deadlines, to integrate Business Planning in Budget/ Trend and Forecast/Validation meetings.

•Monitor and align on the Stock in trade targets to be in-line with the business & retailer strategy

•Build and maintain Business Planning tools and processes.

KNOWLEDGE & EXPERIENCE

SKILLS & ABILITIES