Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As the Brand & Consumer Activation Manager dedicated to Kérastase in Auckland, you will be the champion of ultimate luxury haircare. You'll connect our prestigious brand with discerning consumers and elite salon professionals, bringing the unique Kérastase experience to life across New Zealand through scientifically advanced products and exceptional service.
- Luxury Brand Activation: Develop and execute sophisticated activation strategies across online and offline channels to elevate brand desire, drive consumer engagement, and achieve sales targets for Kérastase.
- Influencer & Advocacy Management: Support our ANZ A&I Managers to develop the end-to-end influencer strategy for New Zealand. Identify, recruit, and nurture relationships with local influencers and premium content creators to build authentic brand advocacy and visibility within the NZ luxury beauty landscape.
- Event Operationalization: Act as the local lead for on-the-ground execution of brand moments. Partner with ANZ leads to operationalize regional strategies, transforming high-level concepts into flawlessly executed local events, pop-ups, and salon experiences that resonate with the New Zealand market.
- Strategic Collaboration: Partner closely with the sales, marketing, and education teams to create a seamless and premium brand journey for both our salon partners and their clients.
- Partnership Excellence: Cultivate and manage relationships with top-tier salons, luxury retail partners, and key industry influencers to build powerful brand advocacy and loyalty.
- Insight-Driven Performance: Monitor market trends and campaign performance, using data-driven insights to refine your strategy, optimize ROI, and solidify Kérastase's leadership in luxury haircare.
We Are Looking For
You are a creative and strategic thinker with an entrepreneurial spirit and a deep appreciation for the luxury market. You thrive on bringing prestigious brands to life and are ready to make a significant impact. We believe you'll be a great fit if you have:
- Proven experience in brand activation, preferably within a luxury or premium brand environment.
- Expertise in Influencer Marketing, with a strong pulse on the New Zealand creator economy and a track record of managing impactful social advocacy campaigns.
- Operational Excellence, with a "hands-on" approach to event management and the ability to deploy complex local activations in support of a broader ANZ regional strategy.
- A strong consumer-centric mindset, with an innate understanding of the luxury customer and their journey.
- Excellent project management skills to flawlessly execute high-end events and campaigns from conception through to local deployment.
- Strong analytical skills and experience with data-driven decision-making.
- Exceptional stakeholder management abilities to collaborate and influence across local and regional (ANZ) teams.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.