Job Title: Advisor – Director - Cosmetics, Target
Division: Consumer Products Division
Location: Minneapolis, MN
Reports to: VP, Category Development
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty must be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
What We Are Looking For:
An individual with a passion for details, looking through the lens of the merchant to drive category growth and deliver increased market share by identifying trends and opportunities within the chain, while also identifying competitive threats. An innovative problem solver/business leader with a drive to influence brand/product mix and space decisions that positively influence the industry. An individual with a curiosity for learning, modernizing business processes via new technology and innovation, that enjoys variety in their days, as Plan-O-Gram drawing, feedback and proofing are required, but not the primary focus of the role.
Key Responsibilities
- Key partner to Target Cosmetics buying team in development and implementation of category strategies integrating industry insights and expertise.
- The Advisor presents expert, non-biased category insights with objectivity and the highest level of integrity.
- Elevate category growth mindset and Omni Shopper focus.
- Advance retailer’s authority as a beauty destination by providing beauty leadership through LUSA and industry insights.
- Accelerate growth of the total category by analyzing complex data collected on shopper purchases and behavior from a range of different sources, and then translate it into meaningful opportunities.
Competencies:
- Provide performance insights, actionable reporting and analysis of Retailer and the overall marketplace, both tracked and untracked, to influence decisions and strategies to grow the category.
- Proactively anticipate the business needs of the Buying Team and provide recommendations to grow Brick & Mortar and Online sales. Drive recommendations for category-level site experience and navigation through shopper insights studies.
- Report creation synthesizing multiple data sources to understand business drivers and translate to fact-based recommendations. Including but not limited to: retailer applications (VIQ, DOMO), NielsenIQ, Spate.
- Initiate on-going B&M and OMNI competitor assessments, what is working and not work at other retailers and/or in different formats at retailer.
Candidate should possess the ability to:
- Work within a highly networked environment and lead projects with sensitivity & leadership
- High attention to details and accuracy (written, verbal, non-verbal)
- Work independently, proactively, as well as collaborate and bring teams together when necessary
- Bring thought leadership and new ideas to life.
- Manage complex situations: problem-solve and re-evaluate given multiple perspectives. Be nimble and re-adjust priorities even under rush circumstances
Measures of Success:
- Maintain Category Captaincy
- Grow depth of distribution of strategic brands within the chain
- CPD and Brands market share across all channels, incl. emerging / omni-channel
- Fair share of NEW item sales
- Maximize (distribution, share of shelves, share of promotion) offline and online
- Quality of the Internal and external Strategic insights
- Grow Strategic Customer/Category combination
- Collaborate with the retailers to develop their category strategies and drive shopper penetration
- Deliver category projects
- Team 360 feedback
Qualifications:
- Minimum 7 years’ experience in a marketing, cat man or sales role.
- Proven experience of managing assortment Reviews (RR), retailer strategies and projects.
- Proven ability to develop sharp insight and build it into action plans to optimize sales and profit
- Must be able to contribute to TEAM projects, understanding that roles overlap at times, to produce the highest quality presentations.