Social Content Manager - Maybelline | L'Oréal Careers

Elevate the brand’s reach and engagement through strategic paid campaigns on social media. Maximize ROI, expand the reach, and nurture an online community. Deep understanding of the brand to optimize influencer content that resonates with the target audience. Deep understanding of the makeup market and of social networks.

DRIVES PAID MEDIA & PERFORMANCE

Develop paid social strategies across key platforms and fit all formats.
Analyze Influencers campaign performance

CONTENT AMPLIFICATION

Conceptualize and oversee the influencer creation of engaging content.
Social Pages: oversee the social media calendar and ensure content aligns with brand identity
Identify high-performing organic content and strategically amplify it through paid promotion, expanding reach and maximizing engagement.

PERFORMANCE-DRIVEN CAMPAIGN MANAGEMENT

Manage always-on Influencer content media budgets to ensure efficient allocation.
Paid creator relationship.
Continuously track, analyze, and report on influencer campaign performance metrics, identifying key trends and areas for improvement.
Use data-driven insights to inform campaign adjustments and drive superior results.

KPIs:

Reach & Impressions
Engagement Rate
Share of Influence, views, engagement and mentions
Cost-Per-Click (CPC) & Cost-Per-Acquisition (CPA)

Skills

Community management
Makeup landscape knowledge (competition, viral products/viral trends/ infleuncers landscape…)
Social media trends activation
Brand equity communication
Consumer profiling
Digital platform and tech ecosystem
Social listening techniques
Arabic speaking must

L'Oréal

L'Oréal

North America

Latin America

Europa Occidental

Europa Oriental

North Asia

SAPMENA

On Campus

Internships & Apprenticeships

Graduate Opportunities

Social Content Manager - Maybelline