Senior Product Marketing Manager – Lancôme, Luxe Division  

We are looking for a dynamic Senior Product Marketing Manager to drive the Lancôme skincare strategy, a priority category for Lancôme UK & Ireland. The ideal candidate is someone who has proven expertise in marketing and a deep understanding of the UK & Ireland landscape. They are confident building, developing and leading product and brand marketing strategies. They are an expansive thinker and are comfortable analysing performance data or trends and translating them into concrete, meaningful actions and opportunities. They are able to proactively lead through inspiring storytelling and can collaborate with multiple teams to drive brand growth and a seamless delivery of marketing plans. 

A DAY IN THE LIFE

Strategic Planning: 

• Develop and define a Skincare product portfolio strategy that is informed by data and is aligned to UK & Ireland customer needs, including pricing position, targeting and investment choices (in partnership with Finance) with the objective of driving brand growth 
• Build and lead 360 Go-To-Market strategic plans for existing and potential product franchises with customer-focused marketing initiatives
• Establish clear roadmaps with prioritization to drive the most meaningful impact for the Lancome Skincare category and mobilise teams to achieve that vision
• Support the Marketing Director in building a best-in-class vision for Skincare and create relevant presentations for senior stakeholders.
• Communicate the strategic vision through storytelling and presentations to internal and external stakeholders 
• Balance multiple priorities in a fast-paced environment and be confident making informed and strategic choices a
• Translate the strategy into clear briefs for internal stakeholders and agencies (e.g. Media Managers, VMs, A&I, activation)
• Be a champion of Diversity, equity and inclusion across all Communication touchpoints.

Analytics & Performance Management 

• Deep dive into business performance of Lancôme Skincare and the category, working closely with experts across the company (e.g. Category, RGM, Business Growth Partner, Retail & Education, Activation Team, CRM, CMI, Community Manager) to drive customer-led and market-led insights
• Present performance insights and opportunities for the brand to seize at weekly and quarterly business reviews
• Have a finger on the pulse of competitor activities to identify best practices and share with the brand to drive your category 
• Identify new market opportunities to test to drive continuous improvement

Product Management Excellence 

• Be the champion Lancôme skincare building and sharing best practices within the Group and Division
• Accurate forecasting of launches to maximise the opportunity and minimise the creation of obsolete product lines, in partnership with Demand Planning
• Provide guiding principles to activation teams for forecasting of GWP, Samples and Sets
• Own legal and scientific sign-off of images and copy, and keep a close relationship with the Sustainability Team
• Work in partnership with DMI and Zone, communicate the local needs, and co-create future campaign and launches.
• Work closely with all teams such as Commercial, Advocacy, Community, Activation, Media, to create customer-led go to market strategies with a strong business mindset.
• Build Retail Pack with monthly launch and phasing for your products / categories, working closely with your direct team and NAMs.

WHO YOU ARE

• Strategic storyteller with excellent communication and presentation skills 
• Entrepreneurial spirit with the ability to strategically lead and influence
• Creative thinking and problem-solving mindset
• Strong analytical and data-first approach to understand performance including product/launch campaign excellence, forecasting and more
• Strong understanding of consumer trends, shopper psychology & retail journey
• Passion for skincare, marketing trends and innovation
• Ability to proactively lead and work in a fast-paced environment
• Great relationship building skills and the ability to network at all levels
• Highly organized with strong prioritsation skills
• Be a senior manager that proactively drives the wider brand community and be a positive change maker for the brand

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.