JOB TITLE
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As the Senior Product Manager , you will be the guardian and driver of one of our most iconic brands in Egypt. Based in our Cairo office, you will define the local strategy, steer product launches, and create engaging marketing campaigns that connect with our consumers. Reporting to the Marketing Manager, you'll work at the heart of the business, collaborating with sales, supply chain, and digital teams to ensure the brand's success and growth.
Your main responsibilities will be:
- Brand Strategy: Develop and execute the annual marketing plan , adapting the global brand vision to the Egyptian market to drive growth and market share.
- Product Launches: Lead the launch of new products from A to Z, from defining the go-to-market strategy to coordinating with all internal teams for a flawless execution.
- Campaign Management: Create and manage innovative 360° marketing campaigns, overseeing everything from creative content development to media planning and post-campaign analysis.
- Market & Consumer Insights: Act as the expert on your consumer and market, analyzing trends, competitor activity, and sales data to identify new opportunities for the brand.
We Are Looking For
We are looking for a creative and strategic thinker who can turn insights into action. The ideal candidate has a strong understanding of the consumer landscape and a drive to make an impact. We value potential and alignment with L'Oréal's entrepreneurial culture. The 5 most important skills for this role are:
- Brand Management: Experience in steering a brand's identity, positioning, and performance in the market.
- Marketing Strategy: Ability to develop comprehensive marketing plans that drive brand awareness, engagement, and sales.
- Consumer Insights: Proficiency in analyzing consumer behavior and market trends to build effective, consumer-centric strategies.
- Campaign & Content Management: Skill in creating and executing compelling marketing campaigns and managing content across multiple channels.
- Analytical Skills: Strong ability to use data to evaluate campaign performance, measure ROI, and make informed business decisions.
For more details on our skills, you can check the L'Oréal Skills Library. You should also have a degree in Marketing or Business and be fluent in English.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Garnier, one of our leading brands, is at the forefront of this mission, offering accessible and sustainable beauty to millions.