O+O Brand Activation Manager 

Travel Retail West & Emerging Hub (based in Dubai)

JOB SUMMARY 

In this exciting role, you will lead the development and execution of omnichannel (O+O) brand experiences for TR MEAI in Middle East Africa India. You will serve as the internal brand referent. The job requires a hands-on approach, a deep understanding of the beauty consumer and of the regional specificities, and a passion for crafting exceptional brand experiences within the established TR WE framework, under the leadership of the Brand Activation Manager (based in Paris). 

YOUR ROLE & RESPONSIBILITIES 

• Lead the development of Brand Retail Strategy & Excellence for global POS (permanent & off counters). Collaborate with the RDD team to implement designs and ensure seamless execution of in-store activations on permanent and events (HPPs, podiums, pop-ups). Represent the brand in IMMO meetings and act as a transversal referent for retail-and marketing related matters. 
• Be the brand image referent with Head of Retail and Marketing, Area Managers in MEAI and Brand Activation Manager in Paris and persuade local retailers hand in hand with Area Managers with compelling stories. 
• Oversee distribution, new store openings, brands roll out, refits in top shops, and consistent implementation of merchandising guidelines, in consistency with global Immo DMI/TR Zone/ and TR WE Hub guidelines, ensuring alignment with market needs. 
• Develop a unique, authentic, and consistent brand consumer experience as well as Visual Merchandising strategy, across all online (including Beauty Tech, Digital devices, My Beauty Club) and offline touchpoints - implement new concepts around retailtainment and see to their realization in stores, imagine new ways to communicate and stay in touch with the Travel retail consumer to drive conversion. 
• Monitor growth & performance : Track and analyze key performance indicators (KPIs) related to animation performance, digital reporting, and overall retail effectiveness. Prepare clear and concise reports and presentations to management, highlighting key achievements, challenges, and recommendations. Follow A&P budget for MEAI : Frame and monitor the Advertising & Promotion (A&P) budget, and coordinate orders for Gift With Purchase (GWP) items. 
• Collaborate with the Merchandisers & Visual Merchandisers responsible for your brand and retailers 

YOUR KEY STAKEHOLDERS 

Brand Activation Manager (based in Paris), RDD team, Digital team, Merchandiser/Visual Merchandisers, Head of Marketing & Retail, Area Managers

SKILLS YOU WILL GROW

In our dynamic Travel Retail ecosystem 

On your job 

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